Steve Jobs, An American Engineer And Entrepreneur - 853 Words

Steve Jobs Steve Jobs, an American engineer and entrepreneur, co-founder and executive director of Apple Company, was born on February 24, 1955 in the town of Mountain View, California. He spent his childhood and youth in the family of the adoptive parents Paul and Clara Jobs. His biological parents – a Syrian immigrant Abdulfattah Jandali and an American student Joanne Carole Schieble – let to adopt the newborn baby. The main condition for adoption was the promise of the adoptive parents to provide the child with the higher education. After graduating from high school in 1972, Steve Jobs became the student of the Reed College in Portland, Oregon. Captivated by the philosophy of Zen and Buddhism, Steve Jobs applied the principles of these teachings to all the spheres of this private and professional life. He dismissed the college after the first semester of studying and decided to attend the calligraphy courses. It gave him an idea to equip the operation system for the Macintosh computer with the scalable fonts. Then Steve took a job at Atari. His duty was to develop different computer games. Some years later Steve Jobs helped to establish the sales of the computers, which were developed by his friend Steve Wozniak. In 1976, Steve Jobs and Stephen Wozniak became the founders of Apple Company. Steve Jobs persuaded Stephen Wozniak to refine the new scheme of the microcomputer, and thus gave rise to the emergence of the market of personal computers. The debut model of theirShow MoreRelatedSteve Jobs : The World Wide Web1533 Words   |  7 Pagesis the name of its founder, Steve Jobs. It all started in the garage of the Jobs family in 1976, on April Fools Day with Steve Wozniak (Walter).  Jobs  was an inventor and entrepreneur, as well as a marketer. He was the chairman and CEO of  Apple until his death in 2011. However, there was a brief period where Jobs was banished from his own company in 1985, after he had a power struggle with the board of directors at Apple. At that point, even though he had lost it all, Jobs kept moving forward and createdRead MoreInfluence Of Immigrants On American Society1269 Words   |  6 Pages Influence of Immigrants on American Society Immigration is what has made America what it is today. In fact, there would be no America without immigration; because everyone in the country is an immigrant or their four fathers settled down in United States over the period of time. The United States experienced wave of immigration in the first part of the 19th century and from the 1880s to 1920, where many immigrants came to America seeking greater economic opportunityRead MoreSteve Jobs Influencial Career976 Words   |  4 PagesStay Hungry, Stay Foolish    Steven Paul Jobs, known and recognized as an American entrepreneur and inventor. His influential career was branded in the computer and consumer electronics fields. And possibly subsequently known for transforming one industry after another, from computers and smartphones to music and movies? (Unknown ) Jobs was born on February 24, 1955 in San Francisco, California. Jobss birth parents met at the University of Wisconsin, his biological father, Abdulfattah JohnRead MoreThe Great Salesman Steve Jobs Essay1393 Words   |  6 PagesThe Great Salesman Steve Jobs Rachel L. Kaczkowski Mississippi College Author’s Note Rachel L. Kaczkowski. Department of Business, Mississippi College. Correspondence concerning this biography should be addressed to Rachel Kaczkowski at Rkaczkowski@mc.edu. Abstract This biography explores the life of Steve Jobs. It goes into detail about the beginning of his life and what led him to be the man that changed the technological world. The main topic of this biography is to show the timelineRead MoreJobs, Fascinated With Technological And Entrepreneurial World2202 Words   |  9 PagesJobs, Fascinated with the Technological and Entrepreneurial World: Most children during their childhood would be fascinated by playing with toy cars and action figures. For Steve Jobs, growing up in Los Altos, California, his curiosity was captured by the world of electronics that filled his neighbors’ garages. In an interview with Steve Jobs, he recollects the time his father introduced him to Heathkits, kits that allowed you to build your own electronic product. In the interview Steve Jobs commentsRead MoreComputer Science vs Computer Engineering1748 Words   |  7 Pagesdisciplines, the basic physical sciences and mathematics. Computer engineers are involved in many hardware and software aspects of computing, from the design of individual microprocessors, personal computers, and supercomputers, to circuit design. This field of engineering not only focuses on how computer systems themselves work, but also how they integrate into the larger picture. In order to own a CEN degree or to become a computer engineer, a student would have to take the following courses: IntroductionRead MoreManagement Principles - Apple2509 Words   |  11 Pagesdevelop peoples in certain project, a department, and an organization (Drucker). Apple Incorporation is the company selection for this report to deliberate the managerial roles of a manager. Apple Incorporation is an American multinational corporation that launched by Steve Wozniak and Steve Jobs in year 1976. This company engages in design, manufacture, and markets the commercial servers, personal computers and variety of related software, peripherals, networking solutions and services to consumers. AppleRead MoreMicrosofts Bill Gates And Google1676 Words   |  7 Pagesa back seat to vision, and there were three men, entrepreneurs if you will, that really stood out from the pack and made incredible advancements in technology. The following pages discuss the lives and success of Apple’s Steve Jobs, Microsoft’s Bill Gates and Google’s Sergey Brin. Steve Jobs was born near the San Francisco area around 1954 to unwed parents who opted to put him up for adoption. Young, Steve was later adopted by Paul and Clara Jobs who moved him to the famed Santa Clara County, orRead MoreMarketing Plan For The Health Care Field1529 Words   |  7 Pagestruly exceptional leaders. #1. Steve Jobs: The Rebel Who Changed the World https://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs Steve Jobs started the world-famous Apple technology firm in 1979. After a hiatus from the firm between 1985 and 1997, Jobs returned to lead the company toward global domination. His innovations reinvented how companies, including health care enterprises, conduct business. Business leaders from all discipline regard Mr. Jobs as a model organizational executiveRead MoreThe Legacy Of The Great Steve Jobs Essay1333 Words   |  6 Pagesof the great Steve Jobs. Jobs enacted as influential figurehead of the technological industry; spreading not only innovating ideas, but also motivating all of his colleagues to follow in his direction. Throughout the course of his life, Jobs built an empire, leaving him with a legacy to last a lifetime. He is most commonly well known for his greatest inventions through the company, Apple. Jobs acted as the co-founder, chief executive officer, and chairman for Apple Inc.. However, Jobs was not limited

The Corner Miss Ella By F. Martin Luther King Jr.

In the Corner Miss Ella dedicates her time and energy to running the Martin Luther King Jr. Recreation Center. She is able to make connections with children of all ages, ranging as old as high school. The children who come are able to participate in productive after school activities, rather than spending their time on the Corner. Ultimately, Miss Ella feels that by providing opportunities at the recreation center, she is able to keep kids from being involved in the Corner, for as long as possible. While her efforts are genuine and work to some extent, the center itself is not merely enough to keep the wild-hearted boys of the C.M.B. crew off the streets. The children of the Corner lack motivation to go to school, finding gallivanting on the streets and stirring up trouble to be much more enticing. If a preventative program was implemented that focused on both prevention and the promotion of positive behaviors, such as completing high school, the potential benefits to society could i nclude a few less criminals on the streets or tangled up in the justice system. For those who are growing up in the Corner neighborhood, truancy is a common factor among several teens and young children. The Martin Luther King Jr. Recreation Center and its frequent visitors could benefit from a prevention/promotion program that focuses on graduation incentives for students. While the MLK Jr. Center is an appropriate outlet for after school, a program that expands the center past its currentShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pages Management—-Study and teaching. 2. Management—Problems, exercises, etc. Kim S. II. Title. HD30.4.W46 2011 658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4 5 6 7 INTERPERSONAL SKILLS

Environmental and Economic Performance †Free Samples to Students

Question: Discuss about the Environmental and Economic Performance. Answer: Introduction The main aim of this task is to provide a brief outline about the business activities and operations of university. University of Melbourne has been selected in the task which is incorporated in Australia. The university is working for welfare of the students by providing good education to them. Along with this, the paper explains the external factors which could affect the performance and productivity of university. It explains the significance of human resource management in the organization. Human resource management is important part of each and every organization. Various strategies, policies and plans are made by human resource management in the firm. In addition, the paper explains that how external factors affect the HR practices and functions. Moreover, here is the discussion about the functions of HRM and Jackson Schuler model. Further detail of the task has been stated below. The University of Melbourne is a specific research university which is situated in Melbourne, Australia. The university was founded in 1853 by Hugh Childers and the academic staff of the university is approx 4,068. It is the second oldest university in the world. Melbournes main campus is situated in Parkville with some others campuses located in Victoria (Australians leading university, 2018). Mission: The main mission of the Melbourne is to provide high and quick quality of services and consultancy to all levels of the university a psychological processes, development issues and mental health especially in relation to learning environment. Vision: The main vision of the University of Melbourne is to contribute in the development and evolution of the university. Furthermore, the university wants to provide enduring and meaningful networks with academic and other services areas. Being purposeful, accountable and passionate in the work is another significant vision of Melbourne. Apart from this, the core values include respect, professionalism and creating community which help to provide good education to students in the world (Potts, 2012). The external environmental factors There are various factors presented in Jackson and Schulers (1995) HRM model which influence the operations activities and operations of University of Melbourne. The organization needs to focus on the external factors to overcome the competitors in the marketplace (Budhwar, and Debrah, 2013). The external factors have been stated below. Industrial relations and union: It is one of the biggest external factors which influence the activities and operations of human resource management. Various companies are not able to maintain good relations with workers therefore; it affects the productivity and efficiency of the employees. Labor union also plays a significant role to attain long term goals and objectives of the firm. Trade union is an organization who have come work together to accomplish the common objectives of the company. If the employees do not make trade union, then they are unable to work together within the organization. As a result, it will affect the growth and success of the firm. Apart from this, managers and leaders should maintain reciprocal relationship with employees to attain mission and vision of the firm (Rainnie, 2016). Industry and market conditions: It is an important external factor which may influence image and goodwill of the company adversely. The success and growth of the firm depends on the market condition. There are various competitors exist in the marketplace which could influence the growth of the firm. Market conditions also affect the choices, preferences and wants of the customers. New and innovative technologies also affect the market and industry conditions. The firm should identify and evaluate the market conditions, risks and challenges to gain competitive advantages. They should analyze the plans, policies and strategies of the competitors. No company can explore and flourish its business without knowing competition and market conditions in the world (Hines, 2012). Global labor markets: The global labor markets influence the flexibility on consumers as well as businesses. These flexible markets can lead to lower unemployment and higher performance of the firm. The organization should maintain a good relationship between employee and employer rights to maintain favorable working environment. Sometimes, flexible labor markets affect the outputs of the firm. In flexible labor market, temporary and part time workers may not get enough training from the company because they only have short term contracts. National and regional culture: The socio-cultural elements also affect the operations and activities of the firm adversely. The socio-cultural factors include custom, belief, values, languages, and traditions. Different countries follow different culture and they speak their own languages. Therefore, culture differences arise in the marketplace which may influence the individual productivity and efficiency. The organization should provide cross cultural training to the employees to understand and know culture and language of different countries (Cavusgil et al, 2014). Law, regulation, treaties: Different countries have their own rules, regulations and treaties therefore, they are unable to understand the culture of one country. As a result, conflict arises among the different countries. Before initiating business activities and operations in foreign country, the firm should understand and analyze the rules, regulations and policies of foreign country. New and evolving technologies: Changes in technologies also influence the progress of the company. Now a days innovative and new technologies are being used by many companies for rapid production but they are not providing training to the workers for knowing benefits and results of the technology. It may influence the working efficiency and effectiveness of the employees. The organization should provide proper training and development coaching to the employees to understand the advantages of the new technology (Christensen, 2013). All these factors affect the financial position of the firm in the international market. Effective policies and strategies shall be made by the company to manage and control the external factors. The organization should analyze and measure the market risks and issues to stay in the competitive market. Jackson and Schuler model to analyze the external factors Jackson and Schuler model is used by University of Melbourne to analyze and evaluate the external factors in the competitive market. By using this model, the university can overcome the rivalries in the market. HRM plays a critical role to evaluate the external factors of the market (Budhwar and Debrah, 2013). The Jackson and Schuler model has been detailed below. The above mentioned framework shows that how Jackson and Schuler model plays an empirical role to measure and identify the external factors of the market. It will also help to stand out against the competitors. University of Melbourne uses this model to make a good image in the international market. Furthermore, it also encourages workers to execute tasks and duties successfully and effectively. Different functions of human resource management There are enormous functions that are being executed and performed by the human resource management of University of Melbourne. HRM is the practice of recruiting, hiring, managing and deploying the employees of the firm. The functions of human resource management have been detailed below. Planning, resourcing and retention: Planning, resourcing and retention play a significant role in each and every organization. Planning may be defined as a process that identifies and evaluates the future and current human resources needs and requirements for the company to attain goals and objectives of the firm. Human resource planning is an important part of the firm as HRP serves a link between human resource management and the overall tactical plan of the firm. Apart from this, resourcing is also an important function of HRM. The main role of human resource management is to obtain the employee services, build their skills and stipulate them to attain high level of efficiency and productivity. Resourcing helps to ensure that employees are maintaining their commitment accomplish the goals and objectives of University of Melbourne. Moreover, resourcing is necessary to recruit and hire the potential candidates in the workplace. In addition, recruitment and selection process is done with the help of resourcing in HRM (Cowling and Mailer, 2013). Additionally, retention also plays an empirical role in human resource management. Employee retention is the ability of the firm to retain its employees within the organization. Employee retention is significant because they create a favorable working environment in the organization. It is also essential to increase and enhance companys morale and give employees a sense of pride what they do at the workplace. Employee retention provides several benefits to the organization as well as employees. Recruitment costs are very expensive and it is time consuming process. In keeping and retaining staff, Melbourne can save their time and money. Along with this, it also boosts and develops morale, loyalty and confidence of the workers at the workplace. In this way, it is considered an effective and dynamic strategy of the human resource management. Recruitment and selection: Employment and selection is the primary function of the HRM. Recruitment is the first step of selection. It may be defined as an overall process of short listing, attracting, selecting and selecting appropriate candidates for jobs within an organization. On the other hand, selection is the process of choosing the most appropriate applicant for the vacant position in the firm. University of Melbourne uses unique recruitment and selection process to select and retain potential, skills and experience staff. This process also helps to reduce high labor turnover and absenteeism in the organization and will increase the overall efficiency and effectiveness of the university (Rees and Smith, 2017). Training and development: It is a part of academic services and a division of university services. Training and development helps to address the weaknesses of the employees and maximize their performance. People who receive essential training and development coaching are more able to perform their tasks and duties in a hassle free manner. Also, it supports the enhancement of teaching, learning and assessment capability by developing unique skills and knowledge among the staff. No company can maximize their profits and revenue without effective workforce therefore training and development is most significant function of human resource management (Ford, 2014). Remuneration and rewards: Remuneration and reward is vital function in the organization which is provided by the firm to its employees in the form of salary, pay, allowances, wage, and other benefits. Remuneration and reward system exists in the University of Melbourne in order to inspire staff for providing good education to the students. This system also helps to provide recognition to the workers at the workplace. Remuneration and reward is an effective tool used by HRM in order to attain long term objectives and goals (Rees and Smith, 2017). The HRM of University of Melbourne develops strategies and policies on salaries and other benefits to workers for deriving commitment to the firm. Along with this, HRM also tries to provide other economic benefits to the employees in the organization. If University of Melbourne wants to provide unique services to students then it should provide proper remuneration and rewards to staff. It will also help to gain competitive advantages in the m arketplace (Marchington et al, 2016). Employee relations: An Employee relation is an important function of HRM which helps to maintain co-ordination and cooperation among the employees within the organization. Good and effective employee relations increases production and quality of work as it reduces employee turnover in the organization. Maintaining reciprocal relations with employees provide enormous benefits to the workers in the firm (Kim and Bae, 2017). It can help to reduce and eliminate conflict among the staff. Apart from this, strong relations are significant not only individual staff productivity but that of the firm as a whole. It helps to create good and dynamic working environment and teamwork at the workplace. Through reciprocal relations, employees can share their problems and issues with managers and they can do work successfully and effectively. All these are the core functions of human resource management that are performed to increase returns and revenue of the firm (Amah, Nwuche and Chukuigwe, 2013). Impact of each external factors on the HR functions of University of Melbourne The external factors may influence the policies, strategies and plans of the human resource management. HRM plays an imperative role in University of Melbourne. A well developed and unique strategy should be taken into consideration in order to reduce the impact of external factors. The HRM practices have been changed continuously due to political, economic, technological and legal factors influencing the trade management practices (Briscoe, Tarique, and Schuler, 2012). Therefore, it is essential to analyze the impact of the external elements on HRM functions and practices. The external factors are considered dynamic and they are uncontrollable. The impact of external factors on HR practices and functions has been discussed below. Impact of industrial relations and union on HR functions: There is close relations between labor union and HRM. The company cannot survive its business activities without effective and unique labor union. Along with this, productivity is highly related to the potential and skilled employees who perform tasks and duties in a hassle free manner (Lansbury and Bamber, 2013). To appoint potential and talented candidate, HRM plays a vital role within the organization. They are responsible to appoint capable and experienced applicant in the organization. HRM is a link between employee and employer and they maintain dynamic relationship among them. HRM cannot perform their work effectively without dynamic labor union. Labor union helps to maximize the productivity and revenue of the firm as it also improves efficiency of the workers (Harrod and O'Brien, 2012). Impact of Industry and market conditions on HR practices: The market condition may also influence the functions and activities of HRM largely. If the market conditions are not appropriate and favorable then it can affect the HR practices widely (Rani and Mishra, 2014). There are various factors exist in the marketplace which could influence the functions of University of Melbourne. Competitor is one of the biggest factors which may affect the success of the university. Along with this GDP and per capital income decides the minimum wage rate which is the part of benefits and compensation also influence the activities of HRM. HRM should monitors on the market factors to beat the competitors in the world (Jackson, Schuler and Jiang, 2014). Impact of global labor markets on HR functions and practices: Labor markets affect the human resource planning within the organization. Labor demand and supply is the part of the HRP. The labor supply and demand depends on the level of labor education, experience, knowledge and skills. HRM recruits employees on the basis of these characteristics. Along with this, University of Melbourne hires applicants with high qualification (Vance and Paik, 2014). If HRM is unable to hire potential and capable employees then it will affect the HRM functions and practices. The growth of HRM largely depends upon the potential and competent employees. Moreover, productivity growth rate in labor market will have direct impact on efficiency and effectiveness of HRP. Additionally, HRM will facilitate the distribution of workers to generate more and more vacancies. University of Melbourne monitors skills, qualification, experiences and potential of the staff to provide higher education to the student (Ar mstrong and Taylor, 2014). Impact of National and regional culture on HR functions: The socio-cultural elements are very difficult to handle for HR professionals. People who come from different cultures and regions are appointed in the university which creates the diversity and negligence of diversity can become a big reason to damage the organization. Every organization has its own culture therefore; employees need to adjust themselves in that culture. Furthermore, ethical behavior also influences the organizations culture. HRM uses Hofstede model to manage the cross cultural differences within the organization. If the HRM is unable to provide training and development coaching to the workers for understanding the culture and langue of the firm then it might affect the functions and growth of the company. Hence, University of Melbourne provides effective training to the workers to maintain a favorable working environment in the organization (McFarland and Wehbe-Alamah, 2014). Impact of Law, regulation, treaties on HR practices: The government regulations, rules, policies may also influences the human resource management. The legal factors affect every process of the HR department including training, hiring, termination, compensation and much more. The legal factors which affect the HRM functions are such as government policies, national labor laws, economic policy and health and safety regulations. Along with this sexual harassment prevention, equal employment, safety and health management, disability accommodations are the modern HR related laws which are being practices globally. The legal policies and frameworks decide the applications of different HRM practices through labor and employment laws (Martin and Whiting, 2016). Impact of new and evolving technologies on HR practices: Technological advancements are also affecting the HR functions in the organization. Information technology also influences the HRM practices positively. The human resource information technology helps to manage the activities and operations more efficiently and effectively. Innovative technologies help to conduct the business operations effectively (Spector et al, 2014). Now it is assumed that all the external factors influences the HRM practices and functions adversely and positively. University of Melbourne should monitor on these factors to stay in the rivalry market. It will also help to maximize the profits with minimizing the cost of the firm (Schaltegger and Wagner, 2017). Conclusion On the above mentioned study, it has been concluded that University of Melbourne is one of the biggest universities in Australia. The university maintains a sustainable human resource management to run the business operations successfully. The external factors also influence the functions of HRM. Therefore, it is essential for HR professionals to get ready to cope with the changing requirements. HRM should take effective measures to eliminate these factors. Jackson Schuler model have explained in the paper to understand and evaluate external factors. Along with this, HRM performs several functions to attain competitive benefits in the marketplace. Recruitment, selection, compensation, rewards, remuneration, training and development are main function human resource management. References Amah, E., Nwuche, C.A. and Chukuigwe, N., 2013. Effective Reward and Incentive Scheme for Effective Organizations.Research Journal of finance and Accounting,4(13), (pp.73-79). Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Australians leading university. 2018. About us, viewed on 3rd April 2018 https://about.unimelb.edu.au/ Briscoe, D., Tarique, I. and Schuler, R., 2012.International human resource management: Policies and practices for multinational enterprises. Routledge. Budhwar, P.S. and Debrah, Y.A. eds., 2013.Human resource management in developing countries. Routledge. Budhwar, P.S. and Debrah, Y.A. eds., 2013.Human resource management in developing countries. Routledge. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014 (2nd ed., pp.123-275). International business. Pearson Australia. Christensen, C., 2013.The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press. Cowling, A. and Mailer, C., 2013.Managing human resources. Routledge. Ford, J.K., 2014.Improving training effectiveness in work organizations. Psychology Press. Harrod, J. and O'Brien, R. eds., 2012.Global unions?: theory and strategies of organized labour in the global political economy. Routledge. Hines, T., 2012.Supply chain strategies: Customer driven and customer focused. Routledge. Jackson, S Schuler, R1995,UnderstandingHuman Resource Management in thecontext oforganisations andtheirenvironments,AnnualReviewof Psychology,vol.46, pp. 237-264. Jackson, S.E., Schuler, R.S. and Jiang, K., 2014. An aspirational framework for strategic human resource management.The Academy of Management Annals,8(1), (pp.1-56). Kim, D.O. and Bae, J., 2017.Employment relations and HRM in South Korea. Taylor Francis. Lansbury, R.D. and Bamber, G.J., 2013.New Technology (Routledge Revivals): International Perspectives on Human Resources and Industrial Relations. Routledge. Marchington, M., Wilkinson, A., Donnelly, R. and Kynighou, A., 2016.Human resource management at work (6th ed., pp. 3-4). Kogan Page Publishers. Martin, M. and Whiting, F., 2016.Human resource practice (7th ed., pp.9-10). Kogan Page Publishers. McFarland, M.R. and Wehbe-Alamah, H.B., 2014.Leininger's culture care diversity and universality. Jones Bartlett Publishers. Potts, A., 2012. Selling university reform: the University of Melbourne and the press.Studies in Higher Education,37(2), pp.157-169. Rainnie, A., 2016.Industrial relations in small firms: Small isn't beautiful. Routledge. Rani, S. and Mishra, K., 2014. Green HRM: Practices and strategic implementation in the organizations.International Journal on Recent and Innovation Trends in Computing and Communication,2(11), (pp.3633-3639). Rees, G. and Smith, P. eds., 2017.Strategic human resource management (2nd ed., pp.6-8) An international perspective. Sage. Schaltegger, S. and Wagner, M. eds., 2017.Managing the business case for sustainability: The integration of social, environmental and economic performance. Routledge. Spector, J.M., Merrill, M.D., Elen, J. and Bishop, M.J. eds., 2014.Handbook of research on educational communications and technology(pp. 439-451). New York, NY: Springer. Storey, J., 2014.New Perspectives on Human Resource Management (Routledge Revivals). Routledge. Vance, C.M. and Paik, Y., 2014.Managing a global workforce: challenges and opportunities in international human resource management. Routledge.

POTHOLES Essays - Pavements, Road Construction, Building Materials

POTHOLES Have you ever been driving down the streets of Lead, SD? Let's say that you are driving down the road on your way to your way to a friend's house. You stop to pick up a coke at the gas station. You are cruising on the road to his house and all of the sudden your cars slams down hard and you lose your coke all over your pants and shirt. You are now mad at the world and start cursing at everything that moves. You might think the reason is that your front tire fell off but actually you hit a pothole the size of a garbage can. You know those holes in the road that after you hit them your car makes a loud rattling noise. Then you have to take you car to the alignment shop so your car will drive straight. The city has given some effort to try to fix the holes. The city will fill the holes with loose asphalt and pound it firm with shovels. This works for about two weeks. Then the potholes are back with no trace of the asphalt. The city will fill them back up and the same thing happens. Granted the roads are allot nicer in the wintertime because the ice fills in the holes but come spring comes and there back. The reason I think there are holes is because of the freeze-thaw cycle. If you look at the new main street they put in because of the open cut, you would see it has no holes and no cracks. It has held up for five years with no problems. On the road instead of using asphalt they used concrete. Concrete is more water proof and more durable than asphalt. Concrete reacts better to the freeze-thaw cycle because it is able to stretch and contract with the changing conditions. It is cheaper in the long run to use concrete. The city is just wasting money filling the holes and then refilling them again. For all the good that is doing they should just fill it with money. With concrete you don't have to make repairs nearly as much. Now I know the city does not have enough money to pave all the streets at once but they could start with the bigger streets. If you think about it they are losing money in tourism. The more people that have to dodge the holes the less they are going to want to come back. If the city could pave the streets the tourists use they would be better off in that area. As for the other streets work on them one or two during a year and before long no more potholes. Back to the freeze-thaw cycle. There could be another way to fix this. Before you lay the concrete down lay strong pipe down, all linked together, crossways across the road. In the pipes have hot water running through them. This will act like an insulator for the road and keep it warm. The warmth in turn will not let ice accumulate on the roads and keep it free of ice. Another advantage to this is that the cars will not slide all over the place in the winter because the roads are clear of ice. So you kill two birds with one stone. I guess until they figure out to use concrete my street will still be a Baja track and my car will always have that little rattle. Cody Stahl

Power and COntrol in Hawk Roosting

Power and COntrol in Hawk Roosting Comparing Macbeth and Hawk Roosting - Sample Answers (Theme = Power and Ambition)Grade GIn Shakespeare's play a man called Macbeth kills the king to get his power. Ted Hughes's poem 'Hawk Roosting' is about a hawk who thinks he is powerful.Grade FIn Macbeth Shakespeare writes about Macbeth and Lady Macbeth who have a plan to kill the king and take over. "Hail, King thou shalt be." Ted Hughes writes about a hawk and how powerful he is: "My manners are tearing off heads."Grade EShakespeare shows that Lady Macbeth wants to be a powerful character because she wants to kill the king so that Macbeth can become the new king: 'You can putt this night's great business into my dispatch."Ted Hughes also writes about power, but from the point of view of a hawk. We know that the hawk has a high opinion of itself: 'I kill where I please because it is all mine.'The sleepwalking Lady MacbethGrade DThe theme of power/ambition is explored in Macbeth and 'Hawk Roosting.' Shakespeare focuses on Lady Mac beth's relationship with Macbeth. When Lady Macbeth learns about the witches' prophecy that Macbeth will become king, she hatches a plan to make it happen.Ted Hughes also writes about ambition because the hawk in the poem wants to be the best: "Now I hold Creation in my foot." A difference between them is that the hawk is very confident about his own power, but Macbeth is too loyal to the king to be able to reach his ambition.: "We will proceed no further in this business. He hath honoured me of late." Lady Macbeth is more ambitious than her husband.Grade CTed Hughes's poem ' Hawk Roosting' shows the world as seen from a hawk's point of view.

Using Growth Marketing Tests To 10x Your Results With Noah Kagan

Using Growth Marketing Tests To 10x Your Results With Noah Kagan Do you have a product or service that people want? Nothing else matters. Every major company started with a very specific customer, and every business has competition. The easiest way to win is to pick a more specific customer to serve. So, pick a target customer, and be very strict about it. Garrett Moon, CEO, recently wrote the book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. Fortunately, Garrett recorded the interviews he conducted for the book. In today’s episode, Garrett’s 10x interview is with Noah Kagan of Sumo, AppSumo, and Briefcase. Noah continuously pushes the edges of marketing and growth. Focusing on eCommerce has positively transformed Noah’s companies Growth Hacking and Marketing: How to find channels that have not been fully utilized or abused What has helped grow your business? Do what works; go back to the basics Favorite Growth Strategies: Determine what new marketing channels will work; and platform marketing Proactive Dashboard: Has to be controllable; you can’t be dependent on anything As a marketer, what is one thing you can stop doing today? What are you wasting your time on? Noah’s companies perform testing and validation on how they can get more traffic and on-site optimization Use content to grow your business; what’s unique about what you’re writing Social vs. search content; one is short-term, and the other is long-term options Process of understanding your target audience: Which customers have the highest lifetime value? Which have been the easiest for the sales team to talk to? Noah’s companies have made two major shifts when focusing on customers: Qualified sign-ups and content related to eCommerce Revisit pricing and customers; contact customers via the phone for feedback Segment your audience to understand them; but don’t do it too early Find a product you love, and let specific people in the world know about it; help people 1 by 1 Links: Noah Kagan Sumo AppSumo Briefcase OkDork Noah Kagan on YouTube 10X Marketing Formula book AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Noah Kagan: â€Å"It turned out the customer base was so big and so broad that it was hard to actually help people.† â€Å"Do you have a product or service that people want? If you don’t have that, nothing else matters.† â€Å"Growth marketinghow are you finding channels that haven’t been fully utilized or abused as an opportunity for growth?†

Litigation, Civil Procedure, Discovery of Documents Essay

Litigation, Civil Procedure, Discovery of Documents - Essay Example The client company, over the last decade, has obtained reports and studies which confirm that there is a link between the toxic fumes and the increasing rate of asthma in the local residence. The problem concerns to devise a strategy so these reports and documents may not be not available to the plaintiff. STRATEGY: As evident from the above problem, the main concern of the company is that these reports and documents should not be available to the plaintiff for proving the allegation against the company. This can be done by adopting the strategy of ‘Retention of the Documents’ and by the privilege. The case of Rolah Ann McCabe v British American Tobacco Australia can serve as a guideline to adopt these strategies as the said case demonstrated successfully that through these strategies documents harmful to the company mighty be retained (destroyed) or declared privileged so the plaintiff or the court may not require these documents to exhibit for inspection, to avoid any legal ruling. These policies are discussed below separately to view their implications and results. Let us begin with examining the case of McCabe v. BATAS in brief and the strategies adopted. Rolah Ann McCabe v British American Tobacco Australia: The fifty-one year old plaintiff had lung cancer which she alleged had been caused by smoking the defendant’s cigarettes over approximately four decades. She sued the defendant for damages arising from the defendant’s negligence related to the marketing and sale of their cigarettes. The trial judge ordered that the defence of the defendant tobacco company be struck out and that judgment be entered for the plaintiff. He criticized the defendant for its failure to comply with discovery orders that had been made during the proceeding. BAT was unable to comply with this court order to produce documents because it had over a period of years prior to Mrs. McCabes’s action destroyed large quantities of documents.

Family Communication Assignment Example | Topics and Well Written Essays - 250 words - 6

Family Communication - Assignment Example Honesty is a virtue that my parents have cultivated in our house. My mother tells us that the truth will always set us free so we try as much as possible to be honest. As a family we are sincere, clear and specific with what we want to achieve. We also realize that we have our own weaknesses that we must inform each other so as to get support. My sister Linet is a sickling type and we are always there to help her whenever she cannot accomplish some of her tasks. The rules in the house are flexible and are subject to change depending on conditions. For example, we have a diet that must be followed in order to maintain our health. However, once in a while the diet is omitted to accommodate some people’s feelings and desires and this creates a sense of fulfillment in the house. We also relate well with the community around and with other family members. We have been accepted with the society and my parents play a major role in the community. My mother is a professional counselor who offers free counseling services when our estate is celebrating certain ceremonies. My dad on the other hand heads the regular cleaning services in the estate and he is also head of the security. This is an indication that our family links with the society is open and hopeful Satir 1988, pg

Working with calculus Assignment Essay Example for Free

Working with calculus Assignment Essay The nightmare has come to pass. All of Kelleys extensive surgeries and nasal passage scrapings have (unfortunately) gone awry, and he waits in the Ear, Nose, and Throat doctors office waiting area spewing bloody snot into a conical paper cup at the rate of 4 in3/min. The cup is being held with the vertex down (all the better to pool the snot in, my dear). The booger catcher has a height of 5 inches and a base of 3 inches. How fast is the mucous level rising in the cup when the snot is three inches deep? Investigating the problemÃ'Ž The volume of a cone V = where r is the radius of the cone and he is its height For the full cone or any part of it, the ratio of r:h remains fixed, so As we are only interested in the rate of change of the height we need to eliminate r so use r = 3h/10 for all levels So the new V = so to find h3 = and h = So making a table to find for t= 0 to 25 and hence work out roughly how long the cone takes to fill up, and the height value at each stage and also radius each time. As can be seen, the full height and radius is reached at about t 15 minutes. Lets hope the doctor is on time today! Here are the formulae used to generate the tableHere is the graph of h and r against time: Both h and r increase rapidly in the 1st 5 minutes before the rate of increase slows as t increases. Using Numerical methods Various rates of change could be investigated, including the rate of change of h with respect to V, the rate of change of r with respect to t and so on. However, the question asks about the rate of change of h with respect to t, so this will be investigated using the Leibnitz formula : to estimate gradients using a spreadsheet. The following graph was obtained: As can be seen this graph of the rate of change of height (the speed at which height changes) is not very helpful, as there is a lot of change for t = 0 to t = 2 but after that the rate of change is much less. Some investigation shows that most of the change takes place between t = 0 and t = 1. So tracing the rate of change of the 2 sections on different graphs, with the one involving the first section in much more detail, will give a better picture. The table: And the graph The reduction in speed of the heights rise is very marked The table for t = 1 to t = 14: and the graph: The question requires the rate of change at h = 3. From the table this can be see between t = 2 and t = 4, where the gradient is between 0. 46 and 0. 29 inches per minute Using differentiation V = so and we were also told So using the Chain Rule: = Filling what is known: 4 = so So when h = 3 = 0. 393 inches per minute Conclusion: The numerical method does not give a very accurate result and provided the Chain rule is used, the calculus method is much betterÃ'Ž

The Cross-Dresser and Transsexual Essay -- Some Like it Hot Gender Rol

The Cross-Dresser and Transsexual Attitudes towards cross-dressing, transvestitism and transsexuality have changed greatly since the conformity of the 1950’s. Today, the drag queen RuPaul sells cosmetics and a female character with a penis can become a sympathetic addition to a prime time drama such as Ally McBeal. These transgressions from normative gender roles are frequently employed by filmmakers to examine the complexity and fluidity of modern masculinity and femininity. The roots of these explorations can be seen as far back as 1959’s Some Like it Hot, but only in the 1990’s were directors able to use these sliding identities to their fullest extent. By examining Billy Wilder’s, Neil Jordan’s and Kimberley Peirce’s use of external gender signs, gender roles, sex and sexuality in Some Like it Hot, The Crying Game and Boys Don’t Cry, respectively, we may see the progression of gender blending from comedic device towards accepted identity. While none of these films entirely empowers its transgendered characters, and masculinity is privileged as the more flexible identity, the latter two films nevertheless make strides towards a society where limited definitions of gender and identity do not exist. External gender signs such as costume, hair length and voice are the spectator’s first indication that a crossing has taken place. In Some Like it Hot, this cross-dressing has a purpose and is parodied throughout, while in The Crying Game and Boys Don’t Cry, the main characters’ transvestitism is realistic and treated with more sympathy. As our society is inundated with film images, we are comfortable with the picture of Tony Curtis and Jack Lemmon dressed as women for the film Some Like it Hot. But one must remember that gen... ... and Boys Don’t Cry, on the other hand, show a move towards a society that is more willing to embrace these alternative identities. Both films use realistic disguise, behaviours and sexuality to help audiences identify with their transgendered characters. Furthermore, sex is shown to be of little consequence when it comes to a person’s true gender. Unfortunately, the portrayals of transsexuals in these two films are not yet fully liberating. The Crying Game stumbles into stereotype and limits Dil’s sexual behaviour, and even the most progressive of the three, Boys Don’t Cry, shows Brandon dying a horrible death. However, Peirce’s film has come a long way in open-mindedness since the antics of Joe and Jerry in Some Like it Hot. Perhaps in the coming years a filmmaker will finally dare to portray a happy and realistic transgendered character and also let him/her live.

Confidentiality and Informed Consent

In the article by Martindale, Chambers, and Thompson, we learn that Informed consent and confidentiality. A person should be informed of their right to confidentiality and the treatment they are consenting to in the therapeutic relationship. This study Is significantly Important because we are shown that there has been not very much previous research done on how well we manage consent, how Informed the patient Is, how honest they are, and what they actually know about the policies of the provider. Professionals in many settings create and utilize very ifferent techniques of informed consent and confidentiality.In professions where professionals constantly see people who are troubled. who see the everlasting devastation of grief, pain, and the disparities of people in situations that they cant change, it can be very taxing and wearing on even the most seasoned professional person, but do we actually communicate well to the patient that they have rights? In the article, we see that so many patients are so desperate to receive care that they Instantly Just â€Å"sign papers† so that the can see the psychologist.If a patient Is that esperate, how do we know that mental health professionals are performing to their maximum standards of Informing the patient about their care standards and things like who has the appropriate access to their medical information? We, as counseling psychology graduate students and professionals alike, have a strong moral and ethical responsibility to ourselves, our colleagues. and our clients to make sure that we provide appropriate documentation, informing the patients clearly of their rights and responsibilities, so that we do not potentially negatively affect the lives of other eople.In the article by Martindale, Chambers, and Thompson, In the four themes that emerge, â€Å"being referred; the participant's feelings, mental health difficulties, and their Impact; relationships with workers and carers; and autonomy (Martindale et al, p. 355)†, we see that many clients have concerns about continuing care. I think the most difficult and problematic Issue to handle there Is the patient's mental health and stability. In chapter 5 of the textbook, the ACA Code of Ethics, Section 8. 5. on informed consent states: â€Å"Responsibility to Clients.When counseling minor clients or adult clients who lack the capacity to give voluntary, Informed consent, counselors protect he confidentiality of information received in the counseling relationship as specified by federal and state laws, written policies, and applicable ethical standards. (Welfel, 2012, p. 142)†. It is the professional responsibility of the provider to be aware that the client has good mental standing to be able to know their rights. However, how dowe know upon first seeing the client that they are In a good mental standing to be completely informed? This puts providers in a tough situation.What happens to the clients they counsel who never k now of their consent rights and their confidentiality? How can we test for that if it we have no idea if the client is being honest with us? How do we know the frequency of occurrence? How do we know It Is not happening all the time? That Is why It is absolutely imperative to have open and t Of2 nonest communlcatlons wlt n tne cllent as oTten as posslDle. As graduate students, It is important for us to foster a supportive working relationship with our advisor, so hat we are absolutely sure the client is informed about what comes next in their therapy process.What if clients are too scared to ask how many sessions they have left? What if they are a â€Å"yes† person and can't say no to more or less treatment options? What if they have concerns but are too scared to ask about what is upcoming? I have personally seen a therapist who, after every session, had me fill out a questionnaire about my ability to see things clearly in the session; if I understood what my objectives were , if I understood her clearly, and if there was anything I was ersonally hesitant to share or anything that bothered me about our last session.This was extremely problematic for me because I always answered â€Å"no problems with last session† for fear that I would disappoint my provider or that she would then bring up the issue that I had experienced a problem with. I always felt uncomfortable, but continued to answer the questionnaires and continue care anyway because I needed it. In Martindale, Chambers, and Thompson's article, there are some limitations to the study. Primarily collected data were from mainly white omen.There seemed to be no measure of marginalized communities, under represented populations, or any data from the people who seem to struggle the most: people needing critical care. How would ethnic minorities respond to a provider who may not understand their cultural differences? How do we make sure those people are being informed appropriately? What about m arginalized communities who are in crisis and need care? How do we handle special situations appropriately? What about people who can't consent to appropriate care guidelines?

Marketing Skin Care Product Essay

Marketing Project Have you ever gone to the store to purchase a skin care product to help prevent acne and make your skin beautiful; all you find are products aimed towards older women stating something to do with wrinkles? I don’t know about you, but I’m too young to even think about wrinkles at this point in my life. I just wanted something to make my skin look and feel good but at the same time help prevent break outs. The solution is â€Å"Glow†. The name says it all. It will give you radiant, clear skin. â€Å"Glow† skin cream is not a need, it’s a want. Therefore, we must stand out above the many other products on the shelves. Our target audience is teenagers through early thirty year old, middle class women who are looking for radiant, clear skin at an affordable price. The best way to market to these women is through the internet and magazines. Glow skin cream is different than other skin creams on the market for many reasons: After just one week of use your skin will look and feel healthier, more radiant, it provides light-weight coverage, hydrates and smoothens skin, visibly reduces redness, conceals flaws, it’s infused with minerals and antioxidants, and has SPF 15 protection all in one bottle. Some beauty products have enough chemicals to clean a toilet! â€Å"Glow† skin cream is all natural and helps your skin to look its best. â€Å"Glow† is targeted to attract teenagers to early thirty-year old females. Let’s face it; teens won’t be purchasing this product on their own; parents will love the cost. The product is affordable enough that they will be  repeat buyers. If ordered online a discount will be given to buyers who purchase more than two at a time. According to the woman we surveyed they were happy with the way the product works as well as the reasonable price. â€Å"Glow† is available for all skin types and nationalities. Different woman require different needs depending on their skin type, their geographic location, and nationality. A woman located in Florida tends to need a product that protects against sun damage, where a woman located in Denver would need something to help with dry skin; â€Å"Glow† has different products featured towards these skin types. Packaging is aimed towards a younger crowd as well; hot pink with gold lettering. It’s attractive and girly; young and fun looking, but also has a touch of elegance. It will stand out on the shelf or online. It won’t be an eye sore, but it will grab your attention as you check out the shelf for a product. Teens these days are on social media sites all throughout the day. When they wake up in the morning they log in to Facebook; as if it’s the morning paper. I would advertise on this site; as well as many others. Twitter and YouTube, just to name a couple are great for targeting a certain market. Each site gives you options on whom you’d like these ads to pop up for based on the users demographics entered when they created their accounts. Google also offers an option similar to this. If a person were to enter in their search certain key words then your ad would be on the side of the page results. You choose the keywords that go along with your ad. For example, if someone were to search: face, cream, or skin care; then our ad for â€Å"Glow† would show up on the side of the search results. The Internet is a great resource to take advantage of for advertising. Most people are on the internet at least one time a day; as long as the ad is catchy, it will get someoneâ⠂¬â„¢s attention. Another great place to advertise to the twenty to thirty year old woman would be magazines, such as Cosmopolitan. For a fee you are able to get product ads located throughout the magazine, I would utilize this option and put a coupon on the ad to get the product at a discounted price. Overall, I believe if we market the product correctly; packaging, prices, and attract the correct consumers â€Å"Glow† will be very successful in the  tough skin cream market. All three of these are key focuses in having a successful product. References [Facebook Advertising]. (n.d.). Retrieved from https://www.facebook.com/advertising/ [Google Advertising]. (n.d.). Retrieved from http://www.google.com/ads/adwords2/ [Twitter Advertising]. (n.d.). Retrieved from https://business.twitter.com/start-advertising [YouTube Advertising]. (n.d.). Retrieved from http://www.youtube.com/yt/advertise/

The Psychology of Attitudes essays

The Psychology of Attitudes essays Attitudes in a psychological context are defined as "the tendency to respond in a certain way toward certain issues, products, objects, or events" (Seamon attitudes impact on how people think. However, as Seamon psychologists studying attitudes are also particularly interested in how The first interest in attitudes occurred in the 1920s. At this point, the interest in psychology was largely confined to experimental techniques, where aspects of psychology were tested and measured. Thurstone used this approach to test people's attitude toward different ethnic groups, with people asked to rate various statements about the Chinese (Jones). This method was essential a survey, with the survey a rating tool for recognizing people's attitudes. While this method identified attitudes, it did nothing to try and explain how attitudes were This focus on how attitudes are formed came later. Zimbardo and Leippe described what they termed an attitude system. This system describes four components that make up an attitude. The first component is cognition, which refers to beliefs, thoughts, or ideas. The second component is affect, which refers to feelings and emotions. The third component is behavioral intentions, which refers to decisions to act in certain ways. The fourth component is the behavior, which refers to the actual actions taken. To explain how these components combine, it is useful to offer an example. Consider the case of a person who has an attitude about saving the rainforests. This attitude would be based on some kind of cognition. For example, the person might think that the rainforests are being destroyed and that future generations will suffer because of this. This attitude would also be likely to involve emotions, such as the person feeling sad about the destruction, or ang...

7 Rules for Identifying People by Place Names

7 Rules for Identifying People by Place Names 7 Rules for Identifying People by Place Names 7 Rules for Identifying People by Place Names By Mark Nichol George R. Stewart, if he is remembered today at all, is noted as the writer of Earth Abides, a seminal work in the science fiction subgenre of the postapocalyptic novel. But to some language geeks he is hailed as an onomastician, a scholar of place names. Stewart, in the 1930s, is perhaps best known in the latter role for proposing a schema for how to identify someone according to their place of origin or residence. Journalist and scholar H.L. Mencken was reportedly so impressed with the following distillation that he named them Stewart’s Laws of Municipal Onomastics: 1. Add -n to a place name ending in -a or -ia (Atlantan, Californian). 2. Add -an to a place name ending in -i or sounding like -e (Hawaiian, Baltimorean). 3. Add -ian to a place name ending in -on (Washingtonian). 4. Change -y to -i and add -an to a place name ending in -y (Schenectadian). 5. Add -an to a place name ending in -o (Ohioan). 6. Add -ite or -er to a place name ending in a consonant or a silent -e (New Englander, Seattleite). 7. Delete -s and add -tan to a place name ending in -polis (Annapolitan, for Annapolis). That’s an impressive and helpful set of rules. Unfortunately, many people didn’t get the memo, so we find the rules widely broken. For example, someone from Florida is a Floridian, not a Floridan, and one writes of San Franciscans, not San Franciscoans. Parisians breaks the rules (it should be Parisite ouch or Pariser), as does Chinese (Stewart’s rule dictates Chinan). Then there are classical affectations like Cantabrigian (Cambridge), Novocastrian (Newcastle, in Australia), and Oxonian (Oxford); more or less well-known foreign language alterations such as Flemish (Flanders), Madrileno (Madrid), and Muscovite (Moscow); and references some famous, others obscure based on state nicknames, think â€Å"Bay Stater† (Massachusetts), Hoosier (Indiana), and Nutmegger (Connecticut). Thus, like many other attempts at codifying human behavior or custom, Stewart’s laws are breached as often as they are observed, but they’re still a useful guideline. Ultimately, though, let your fingers do the walking through a dictionary, geographical dictionary, atlas, or other resource. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Punctuating â€Å"So† at the Beginning of a Sentence50 Idioms About Meat and Dairy ProductsHow to Send Tactful Emails from a Technical Support Desk

Global Executive attributes Essay Example | Topics and Well Written Essays - 750 words

Global Executive attributes - Essay Example He has risen to the top position by hard work. He has been successful as he has a clear vision of what it takes to make a company profitable. He is tough, a task master but at the same time he is quiet and warm. He has in him all the attributes of a global executive. Several attributes contribute to outstanding leadership of a global company. According to Chenault adaptability is one of the traits required to succeed in a rapidly changing environment of a global marketplace. In one of his lectures Chenault (2005) said â€Å"its not the strongest or the most intelligent who survive, but those most adaptive to change. Over the past 10 years, the need for, and focus on, adaptability has accelerated." He further added that it is absolutely necessary to understand different cultures and to have the ability to act quickly in changing circumstances. Apart from these attributes, it is absolutely essential that a global executive or leader acquire the following competencies and skills: foresight, communicativeness, a willingness to encourage colleagues and build effective teams, trustworthiness, dynamism, confidence, leadership qualities, toughness and courage. In addition, a global executive should be humble, modest and must be able to motivate a diverse team. Most importantly he must be able to change himself and also bring about a change in accordance with a given situation. It is needless to say that Chenault has most, if not all, of the attributes that are associated with a global executive. He has served his organization in a wide variety of positions, ranging from director of strategic planning in the Merchandise Services division to president of the Consumer Card division. He has been instrumental in building and restructuring the companys card business. He took on the challenge of streamlining divisions which were not doing well. He integrated four divisions into one business unit, to make the unit

Social Networking Practices and Interactions Essay

Social Networking Practices and Interactions - Essay Example The paper tells that social sites to have a contrast with the real lives that people lead. The likes and interests often posted on social sites are only meant to give people social status but are different from the reality; thus firms will be targeting virtual people who will eventually not consume the products. People fall into various social classes, and the way in which one person lives is not the manner in which the next person will live. But in social media due to the imminent influence, people always strive to fit in certain social classes just to stay in touch with the current trends in the world. For instance, if a new fashion line of designer clothes is released and someone posts a photo wearing that clothes his/her followers will always be influenced by purchasing the same cloth to be at a bar with the current trend. Social media is emerging to be essential in business as it is perceived to be the marketing platform that takes heed of the needs of consumers. The 21st centur y is characterized by massive technological advancements that have led to the emergence of new methods in which people interact. Previously people were limited to telephone calls or at least sending emails and thus was a preserve of a few individuals with the internet connection. Today, virtually every locality inhabited by people has internet signal and thus people are accessing the World Wide Web from anywhere. With a technological improvement in mobile gadgets such as smartphones, tablets, iPads and even microcomputers, many people have gained access to the internet connection. This has revolutionized the modern era of information processing, and dissemination has become almost instant. Online presence in social sites like Facebook, Twitter, Instagram, WhatsApp has been soaring by each day now running into hundreds of million subscribers, thus creating a new niche of consumers for businesses with an online presence.

Course Project Assignment Example | Topics and Well Written Essays - 500 words

Course Project - Assignment Example es shown in the chapter provided are depression, anxiety scores, psychological functioning, cancer screening, computer- based nursing intervention, and sensitivity for breast cervical. Among the above stated variables, computer based nursing intervention is the independent variable. Cancer screening, psychological functioning, anxiety scores, depression are the dependant variables. Everyone is allowed to participate in the cancer screening, but has to have attained the minimum age, which is eighteen years. In most cases, extraneous variables exist in all studies and affect the measurement of the other variables. They are mostly of great importance in the quantitative studying because they reflect on one’s understanding. In the provided data, the lock of the infant can be identified as an extraneous variable. This variable can be viewed as a limitation since it provides a weakness in the areas of study. Despite having random and non- random variables, it still has effects on the results. According to this research and the methods used to acquire the information, there are a number of demographic variables. Demographic variables are attributes of the subjects that are calculated during the learning and used to depict the illustration. It is important to understand the ideal demographic variables in a research program because most of them are similar (Long, 2004). They may range from age, gender, ethnicity, educational level, income, job-classification, length of a person’s stay in the hospital to medical diagnosis. It sometimes proves difficult to identify them from the many types of variables because they are rated as secondary variables. In the study provided; gender, weight, gestation period, and chronological age can be described as demographic variables. From the common variables stated above, it is clear that some are depicted in this research. Different groups were used compared to these demographic variables to ensure that there were similar before

Ascension Catholic Church Visit

Ascension Catholic Church Visit The Ascension Catholic Church is located in 2950 North Harbor City Blvd Melbourne Florida. The close proximity of the church from my home enabled me make a visit to the church last Sunday for the morning mass at 9.30 am. My neighbor who is a member of the church had earlier invited me to visit the church with him on Wednesday evening. He further informed me of the churchs dressing code and even suggested that I accompany him to the church. However, since I wanted to get more exposure I declined this offer. Instead, we resolved to attend the Sunday service since it had higher attendance from the congregation (Ascension Catholic Community1). The Ascension Catholic Church is a member of the Diocese of Orlando that consists of other churches within Florida. The church is located in a serene environment that makes it an ideal location for worship. The actual church building has a sitting capacity of approximately one thousand two hundred people. On the right at the entrance, I dipped my finger and made a sign of the cross on my forehead in a holy water font. My neighbor friend informed me that the father had blessed the water and this is used as reminder of baptism. It further signifies respect as one enters into the house of God amongst Catholic faithful. The same routine is repeated as faithful exit the church (Ascension Catholic Community1). History of the church and nature of worshippers I was welcomed into the church by members of the welcome team who usher in new parishioners and orient them into the church. This greatly uplifted my spirits and I felt appreciated and recognized by the church. The congregation at Ascension Catholic Church varies widely representing all ethnicities and age groups of the community. The church has therefore created several masses to cater for all groups of the congregation. The church has further created special categories of the congregation ranging from pre- schoolchildren to junior high schools and teenagers. The adult population consists of special interest outreach groups that cater for disadvantaged members of the society such as the deaf (Ascension Catholic Community1). The deaf ministry for instance, holds special meetings with those with hearing impairments to encourage and nurture them spiritually. In addition, the job seeker ministry consoles those who have lost employment while also helping them in searching for other alternative sources of income. The Vietnamese community on the other hand, helps immigrants to settle comfortably in America. There is also a community of Hispanic Americans and a different one for Philippines at the church (Ascension Catholic Community1). The Boy Scout movement however, seeks to develop the physical fitness and moral characters of young men in the congregation. Retirees also have their unique group through which they share ideas and life experiences. Female members of the congregation sponsor days of recollection and other social programs and events that benefit the community. The bereavement ministry helps families cope with death of loved ones while also supporting funeral arrangements. The church also collaborates with the community of hope to provide shelter to the impoverished families to build homes. The church also runs a scholarship fund for bright children and uses volunteers to steer most of its daily activities. This further exemplifies the kind and caring nature of most worshippers at the church. For instance, the transportation ministry transports the sick and elderly to church services and hospital visits (Ascension Catholic Community1). Description of the church and significance of the symbols used At the front of the church at the pulpit, there was the bible. However, my friend corrected me that the pulpit was actually known as a lectern and the lectionary as the Catholics refer to it contains parts of the Bible that the father uses to conduct mass. There were different statues in different positions within the church. These statues represented different saints. Moreover, the saints, believed to be in heaven overlook upon the faithful and guide them in their daily lives. For one to become a saint, they have to live exemplary lives while on earth and present good examples to others. There was also a statue of Mary holding her baby, Jesus Christ (Ascension Catholic Community1). In front of the statue, there were lit candles that are a symbol of prayer. I also noticed 14 pictures all round the walls of the church. These Stations of the Cross tell the story of the suffering and eventual death of Jesus at the hand of Romans. These stations guide Catholic faithful in prayer during the lent period that precedes the Easter festival. At the front of the church, hanging from above there was a cross with a figure on it. This crucifix I was informed represented Jesus crucification on the cross. Some faithful bowed to the crucifix as they entered the church as a sign of respect and adoration for Jesus (Ascension Catholic Community1). At the middle front of the church, an altar covered in cloth with candles around it is the main figure. On the left of the altar, there is a baptismal font where baptismal rites take place on occasional basis. In addition, there was a cabinet containing three vessels of oil. One is for blessing and strengthening those preparing for Baptism, another for the sick and the third is used in giving sacraments to the faithful. The tabernacle is used to keep holy Eucharist used in communion. The lamp hanging above this small place further represents Jesus presence in inside the special house. Therefore, the catholic take the tabernacle to be the holiest place in the church. The Pascal candle is a symbol of Jesus resurrection and is therefore replaced every Easter. Finally, the canopy hanging above the altar represents the time Jewish were wandering in the desert. Moreover, the canopy serves to remind Catholics of their journey with the Lord (Ascension Catholic Community1). The actual service and its significance We all stood up as an introductory song was sung as the priest and ministers entered and proceeded to the altar. The purpose of this opening song was to deepen our unity as the Mass began. After a greeting from the Father in form of a short prayer, we went back to our seats. A group confession of sins followed by singing a hymn before the Father closed the first session with an opening prayer that concludes the introductory rites to every mass(Ascension Catholic Community1). In the liturgy, we celebrated Gods word by listening to his message from the Bible. This celebration is essential to deepen our faith and thank God for the gift of life. A first reading came from the Old Testament to embrace the role of Jesus as a link between the past and present. This was concluded with a reflective psalm that also created an atmosphere of prayer. The second reading came from the book of Mathews to motivate us in facing the challenges of the modern world. The reading reflected our current challenge of electing a new president in the coming weeks and encouraged us to have faith in Gods guidance to make the correct choice (Ascension Catholic Community1). A gospel reading from the book of John formed the gospel reading for the Sunday and marked the climax of the liturgy of the word. The sermon taught us that by proclaiming the gospel, we welcome Christ amongst us. Listening to the Gospel proclaimed further reminded us and identified us with the first faithful who heard these teachings from Jesus himself. At the end of the reading, the father proclaimed the gospel of the lord to which we affirmed. After reciting the Apostles Creed, individuals presented their own prayers to the Lord from the altar (Ascension Catholic Community1). Worshippers then proceeded to give their offerings through a collection basket that went around. All types of gifts were also presented to the altar from a procession that included children. The father blessed these gifts and asked Jesus to accept them on our behalf. The father later conducted a different thanksgiving prayer requesting the Lord through his Holy Spirit to transform the gifts into his body and blood. This epiclesis recalled the last supper when Jesus shared the last meal with his disciples before his eventual betrayal. In a moment of silence, the church remembered the sacrifice of Jesus (Ascension Catholic Community1). The short meditation is crucial to keep his memory by believing in his death, resurrection, and eventual ascension. This memorial further challenges Christians to be ready to make sacrifices as Jesus did while remembering all those who have passed on. Afterwards, church attendants proceed to partake of the holy sacrament that represents Christs body while the wine represents his blood that he spilt to save humanity. Public announcements followed before the priest concluded the service (Ascension Catholic Community1). My experience The service was generally enjoyable except for some of the prayers that I was not accustomed to reciting. The visit was a revelation and I learnt many aspects of the Catholic Church. This has consequently changed my perception on Catholics and the presence of statues in their church. I fully understand the symbolism of these and fully appreciate their beliefs. Furthermore, the priest was lively and used real life experiences in relating the sermon to our daily life experiences. I also found the choir extremely wonderful by the hymns they sung and the dancing by little children from the Sunday school. Moreover, the congregation was friendly and very hospitable to visitors (Ascension Catholic Community1). What needs to be improved The church should expand the sitting capacity to accommodate more faithful. I noticed some worshippers stranded outside because of the limited seats available. The parking lot should also be expanded to accommodate more worshippers cars. However, these seem not to hinder the congregation visiting the church since all masses are always full (Ascension Catholic Community1). Conclusion I really enjoyed my visit to Ascension Catholic Church. Apart from the spiritual nourishment, I gained valuable insight into Catholic history and beliefs. My interaction with the friendly congregation further encouraged me to make regular visits to the church. Finally, I might just make more visits to the church in future to build on this new learning and spiritual experience. This will enable me to break the routine monotony from my church occasionally. Work cited Ascension Catholic Community, 2012. Web. 15th October 2012.

Morality Essay example -- Moral Ethics Philosophy essays

Morality   Ã‚  Ã‚  Ã‚  Ã‚  Moral philosophy is very important to the success of an individual. But, before I tell you why moral philosophy is so important, and how it has helped me in my life, let me give you a little background knowledge. Rational knowledge has two components. These components are material and formal. Formal knowledge is not object oriented, and is based on reason. Formal knowledge is logic, or the laws of thought. Material knowledge is object oriented, and has two components. These two components are natural and moral. Natural law is physics. It determines what is the case, and how things behave in nature. On the other hand, moral law determines what things ought to be. Morality is something humans think about, and is not based on physiological factors.   Ã‚  Ã‚  Ã‚  Ã‚  Now that we have a little background of knowledge and moral law, let me tell you why you should lead a moral life. Even though morality is not imposed upon you, it is about humanity. And, while it may not seem fair, in reality, morality is judged by humans. So, if you are immoral, other people will be the ones that notice that you are immoral, and that can hurt personal relationships. One way that I have succeeded throughout my career is by knowing and being friends with a lot of people.   Ã‚  Ã‚  Ã‚  Ã‚  The practical side of life is based on interpersonal relationships. Whether it be social or business, communicating with people is the only way to get things done. There is no way that you can go through life in today's society without getting along with people. If people think that you are immoral, than they will not respect you, or be willing to work with you. Again, it may seem like it is not fair because you know that no one is one hundred percent moral, and if someone doesn't respect you because you are immoral, than they are hypocritical. But, when it comes to moral issues, the reality of the world is that people are hypocritical. They feel it is okay for them to do it, but not okay for anyone else.   Ã‚  Ã‚  Ã‚  Ã‚  Think about it, how many times have you said, "I can't believe that he did that; he's a jerk." Knowing the entire time that you have done the same thing. You may say, "Who cares!" I'm here to tell you that one day you might care. Let me give you and example. After I completed a business venture that made me over one million dollars, I learned that the only reaso... ...Moral law has helped me be successful in everything that I do.   Ã‚  Ã‚  Ã‚  Ã‚  Being a 65 year old man, I have seen a lot. I know the value of moral philosophy. Moral philosophy has helped me be successful in every thing that I have done. You may ask, "How has it helped you be successful?" Well, I have told you a couple of aspects of moral philosophy, and all of these aspects have helped me keep things in perspective. Financial success will come with morality, but if it doesn't, then you will still be better off because you have led a moral life.   Ã‚  Ã‚  Ã‚  Ã‚  There have been times in my life when I have succumb to selfish inclination, and the results were immediately good. But ultimately, if I had been labeled as an immoral person, and was not able to do certain things because people didn't like me, than I definitely wouldn't have been the one invited to give this talk to you. By the way, I am getting paid an awful lot of money for this talk. So there is another way that morality has helped me. Happiness is not a grounding for morality, because some immoral people are happy. But, morality can lead to ultimate happiness and greater success in whatever you attempt to do in life.

Delta Air Lines Essay

The Delta Airlines boasts of an affluent history that tells the story of how it came to be the successful airline company that it is at present. It all started when the Huff Daland Dusters got involved with crop-dusting in Macon, state of Georgia. In 1925, Huff Daland Dusters relocated to Monroe in the state of Louisiana where it was known for being a successful private company, owning eighteen planes. Due to the growing success of Huff Daland Dusters, C. E. Woolman who established Delta Air Lines purchased the private dusting company. The company was then named Delta Air Service. (Delta, 2008a) In 1930, Delta Air Service begins to operate in Atlanta, Georgia where it discontinued services for passengers, and became Delta Air Corporation. When the company was approved to provide mail services again, which was unsuccessful in 1930, it continued to provide services for passengers. In 1942, Delta became involved with the war, with its active involvement in transforming and refurbishing over one thousand aircrafts to be utilized during the war, and in providing instruction for pilots belonging to the army and aircraft technicians. After three years, the company was renamed as Delta Air Lines, Inc. (Delta, 2008a) In 1961, Delta launched the first direct flight from its base to Los Angeles. In 1972, Delta became a much bigger company through the Northeast Airlines merger, the Western Airlines merger in 1987, and the company’s purchase of Pan Am. The Pan Am purchase allowed Delta to become a global carrier. (Delta 2008a) The current CEO of Delta Air Lines is Richard H. Anderson in September last year, although being just a new member five months prior to that. Anderson acquired a wide ranged of airline experiences during his twenty years in the business. Prior to his membership to the Delta Air Line Board of Directors, he served for Continental Airlines, and jumped from one post to another higher position in the Northwest Airlines. Moreover, he worked for UnitedHealth Group where he was a president of the Markets group. After his three-year service with the company, he joined Delta Air Lines. (Delta, 2008b) At present, the Delta Air Lines is based still in Atlanta Georgia where it provides their customers 310 flight destinations for all over 54 countries in the world. In 2007, Delta just announced the addition of 50 routes all over the world. (Delta, 2008c)This just proves how successful they are in what they do that they are able to cater to thousands of people who have the luxury of choosing where to go from numerous destinations locally or abroad. Delta Air Lines became successful because of its innovativeness and openness to mergers that made it one of the largest company airlines in the history of the United States. Moreover, Delta Air Lines is linked to several other airline companies and are allied with other foreign airlines. In the past, Delta was able to do mergers with several airlines and from then on continued to expand by targeting international destinations and partnership. Its success may also be attributed to the wide range of services that they can provide to their customers. Perhaps, the company fosters good relationships with its employees, primarily because of the concern that Delta exhibits to them. In September 2005, Delta was awarded as one of America’s Safest Companies as it implemented strict rules and policies on health and safety for employees in the workplace. (Delta, 2008d) Currently, Delta has expanded its target market to include even the lower classes of society with its launching of Song ®. The air service offers low prices on flights and lessens the time for aircrafts to continue services. This means that Song ® is able to provide as many flights as possible to the people in order to make up for their time. (List, 2003) Moreover, Delta is in partnership with SkyMiles, which enables their customers to earn free tree miles, which is gained by the number of flights one purchases. They also support several foundations and organizations, such as The Breast Cancer Research Foundation, Habitat for Humanity, etc. that helps to build their image and reputation, and gain more followers for the expansion of the airline. These changes have References Delta Air Lines â€Å"Delta Through the Decades.† Delta Air Lines, Inc. 2008a: http://www.delta.com/about_delta/corporate_information/delta_stats_facts/delta_through_decades/index.jsp 15 April 2008. Delta Air Lines â€Å"Richard H. Anderson.† Delta Air Lines, Inc. 2008b: http://www.delta.com/about_delta/corporate_information/corporate_biographies/anderson/ 15 April 15, 2008. Delta Air Lines. â€Å"New Routes Mean More Sources.† Delta Air Lines, Inc. 2008c: http://www.delta.com/planning_reservations/plan_flight/destinations/new_routes/index.jsp April 15, 2008. Delta Air Lines. â€Å"Awards & Recognition.† Delta Air Lines, Inc. 2008d: http://www.delta.com/about_delta/corporate_information/awards_recognition/index.jsp April 15, 2008. List. B. â€Å"Operations researchers say Delta Air Lines’ Song has cut turnaround time of aircraft by 25%.† Innovations Report 2003: http://www.innovations-report.de/html/berichte/verkehr_logistik/bericht-22601.html April 15, 2008.

Business and Society Case 1 Essay

Business and Society have a complicated relationship. Organizations make products or deliver services with the goal of making a profit. Human beings and social structures that humans create together make up society. Businesses and society are of an interactive system. Business firms participate in continuous interactions or exchanges with its external environment. Society and business make up a cooperative social system where each other’s actions affect one another. In the stakeholder theory of the firm, all businesses have a purpose to create value for its diverse stakeholders. For these organizations to stick around, they must make a profit for their owners and, in addition, businesses must understand and take all stakeholders’ interests, power, and alliances into account and thus try to create different kinds of value for their stakeholders, whether for employees, communities, or others. Businesses must recognize who the corporation’s market and nonmarket stakeholders are. Every business firm has economic and social relationships with society, whether they affect positively or negatively; are intended or unintended. Stakeholders are those who affect or are affected by the firm, whether they have a market relationship or not. Often with multiple interests in mind, the stakeholders can implement their economic, political, and other powers in ways that can help or defy the organization. Stakeholders may act independent or together to impact the companies. Modern corporations developed a range of complex, boundary-crossing departments that manage of interactions with stakeholders and society. For instance, Walmart has a huge impact on society and must effectively and efficiently deal with stakeholders interests. A number of vast factors mold the relationship between business and society. These include changing societal and ethical expectations, shifting public expectations and government policies, fast paced global economy, dealing with ecological concerns , and changing the transformational role of technology and innovation. Corporate strategy has to deal with expectations of all stakeholders and even society itself. Application Points Chapter 1 Discussion Questions 1. The issue in this case is simply that Disney had a vision of making people feel like they are â€Å"in another world† while they were in Disneyland. Although, this interferes with companies coming into their territory and building affordable housing for people who work within the walls of Disneyland. Disney ultimately has the final say in the matter because of their continuous revenue stream for the city of Anaheim. This means that no matter what Disney will get what it wants. 2. The relevant market stakeholders include the employees, customers, suppliers, and creditors. The nonmarket stakeholders include the community, governments, and the general public. 3. Stakeholder interests a. Employees – have a more affordable housing complex near Disneyland (support SunCal’s plan) b. Customers – have a fun and memorable time at Disneyland (most likely indifferent to the situation, but are affected indirectly) c. Suppliers – Ultimately make or lose money geared on the success of Disneyland (do not support SunCal) d. Creditors – Also rely on Disney revenue stream (do not support SunCal) e. Community – The city of Anaheim benefits with Disneyland tax payments (do not support SunCal) f. Governments – Same as Community g. General Public – benefit from Disneyland revenue (do not support SunCal) 4. The employees obviously have the right to quit or abstain from working for Disneyland, the customers can choose to not come to the park, the suppliers really have no power seeing the Disneyland is most likely their main source of revenue, and the creditors can chose to finance elsewhere. 6. The best possible solution would be for SunCal to move their projected idea of building the affordable housing further away from right next door to Disneyland. The employees would be more than happy to agree to an affordable housing that is a couple of miles away than having to live outside of the city and commute into work. Everyone then becomes happy with the situation from this simple solution.

African Americans in the Media

African Americans in the Media Free Online Research Papers The media consists of all types of communication used to reach society in one way or another. Whether the medium is print, film, television, internet, or advertisements, the media sends messages to mass audiences every day. These messages can be perceived either positively or negatively. They can have an impact on society at large or have a personal effect. Scholars have debated that the media lends a hand in constructing society’s views on places, situations, government, and races. Others suggest the media is providing entertainment and a progressive technology. The controversy between the affect of the media is ongoing. One of the main issues is that media has a powerful impact that has carved a place in society and amongst various races. Studies show that the African American culture can be used as an example to show the impact of media’s usage of stereotypes and cultural depiction in today’s society. The Media and Racial Discrimination Though there are various groups of minorities in the media, for all the various groups, the treatment seems to be the same. There is a direct contrast of the images portrayed between the majority and the minority groups when dealing with the media. (Freidman, 1995). The majority of the faces seen in the media are not people of ethnic orientation but of the White dominance. It is agreed by Media Awareness that in the media, the percentage of ethnic faces has grown over the years, but Caucasian actors still represent the majority with 80 percent. Oscar Gandy (1998) argues that the function of mass media in society is to find commonalities in order to market and reach a large group of people in a limited span of time. This leads to the mass marketing of the majority people. According to Wilson, â€Å"since nearly all of the people in the United States were White, many of them immigrants, this meant that Blacks, Latinos, Native Americans, Asians, and other people of color were treated as fringe audiences, not important enough in numbers to dictate the content that would be directed to the mass audience.†(1985). The media, therefore, focuses on reaching the main audience, leaving only a small place for minorities. It is in this small place that minorities are lumped together in a social class of injustice. (Dates, 1993) Whether the race is Indian, Asian American, African Americans, or Latinos, the image placed in the media is less enlightening and more subjective than the White race. (Wilson, 1985). Wilson describes the place and differences between minorities in the United States society as the melting pot mentality. â€Å"Blacks, Native Americans, Asian, and Latinos were groups whose physical appearances permanently identified them as different from the European Whites and had melted into the society of the Unites States. They were not only beyond the melting pot, but outside the mass audience,† (Wilson, 1985). Friedman also states that due to insignificant numbers compared to the White Majority, the â€Å"mass media treated groups not in the main stream by either ignoring them or stereotyping them.† (Wilson, 1985) The Media and Stereotyping The American Heritage Dictionary defines stereotyping as â€Å"a conventional, formulaic, and usually oversimplified conception, opinion, or belief.† Stereotyping is a natural process that has been entrenched into society. In the media, it is a mental way to simplify information to attract viewers and to relate with a mass audience. (Media Awareness). According to Media Awareness, â€Å"Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people- usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.† Jack Nachbar writes that â€Å"a stereotype is a standardized conception or image of a specific group of people or objects. Stereotypes are ‘mental cookie cutters’they force a simple pattern upon a complex mass and assign a limited number of characteristics to all members of a group.† Wilson suggests that the reason stereotypes are used to portray minorit ies is to promote the white race. He states: Virtually every minority characterization was designed to reinforce the attitude of White superiority. Given the low socioeconomic status of working-class Whites during the heyday of the industrial age, movie producers capitalized on audience insecurities by using minority stereotypes to bolster their self-esteem and reinforce racial attitudes. Wilson suggests that minority cultures have been depicted stereotypically in two categorizes: intellectual and moral. He charts some of the common traits applied to Minority Portrayal in Early Movies: INTELLECTUAL MORAL Preoccupied with simplistic ideas Low regard for human life Inferior strategy in warfare/conflict situations Criminal activity Low or nonexistent occupational status Sexual promiscuity Poor speech patterns/ dialect Drug and alcohol abuse Comedic foil Dishonesty (Wilson, 1985) Wilson (1985) discusses that stereotyping is a helpful tool when it can be used without stereotyping, but that is a hard concept to perform when dealing with a mass audience. An example of useful stereotype without prejudice would be the common situation of a villain and a hero. But in order to for the stereotype to not contain any violence, the situation would be â€Å"a White villain brought to justice by a White hero in an entirely White social environment. That message transmitted to the audience would be that good overcomes evil† (Wilson, 1985). Yet, when the line of color is crossed and the villain is stereotyped as an ethnic minority in a white environment, it is then that the message decoded by the viewer is prejudice. According to Media Awareness the problems with stereotyping are: they reduce a wide range of differences in people to simplistic categorizations they transform assumptions about particular groups of people in to realities they can be used to justify the position of those in power they perpetuate social prejudice and inequality Jack Nachbar (1992) writes in Popular Culture that, â€Å"Stereotypes are frequently negative, and because a culture bases its actions upon beliefs and values which characterize the cultural mindset, negative stereotypes can be associated with actions of an exceedingly negative, harmful natureugly emotions and even worse behavior.† He also states that â€Å"despite the fact that stereotyping is a natural method of classification and despite the fact that stereotyping has some useful functions under certain circumstances, all too often stereotypes are the festering rot in the American mindset.† (Nachbar, 1992) The Media and Cultural Depiction In modern media every culture is depicted in a certain way based on assumed norms and stereotypes. The media embraces stereotypes in order to reach mass audience. The mass audience sees various cultures depicted in either a positive or negative light due to personal stereotypes. (Friedman, 1991) For example, Linda Holtzman discussed the cultural depictions of the individual minority races in the non- fiction material, Media Messages. She shares that American Indians have been depicted as savages and often times are assumed less than human. (2000). She writes, â€Å"Indians as well as other people of color were often portrayed in ways that emphasized the myth of white superiority. Indians were frequently depicted as less than intelligent than whites and less moral.† (Holtzman, 2000). As for Asian Americans, they are often depicted in one massive group ignoring the fact that they are from different countries, origins, and cultures. (Holtzman, 2000). Holtzman writes that the medi a â€Å"also has a tendency to instill the belief in the myth of Asian Americans as the model minority.†(2000). Wilson also argues this point in suggesting that the media has adopted the idea that Asian are vicious and devious, based upon their history of war and immigration to the United States. (1985). He writes that, â€Å"these attitudes have found their way into entertainment media†¦Ã¢â‚¬  (Wilson, 1985). As far as the African American race, Travis L. Dixon (2000) notes that, â€Å"the overrepresentation of Blacks as lawbreakers and the under representation of Blacks as law defenders on television may have the effect of distorting viewers’ perception of Blacks as dangerous to our society.† Robert Entman (2000) cited a conversation between President Clinton and a US citizen to show power of the media’s depictions and how it is perceived by the audience: Mr. Morgan: Yes, I do honestly think that there is still discrimination in this country to a point. There are a lot of prejudice people out there that still remain†¦. And I think it has been ironed out in our generation. The President: Do you it’s because of personal experiences. Do you think it’s because you’ve had more direct personal experience with people from different age groups? Or do you think it’s because you grew up in a different time were climate, the legal and the political and the social climate, was different? Mr. Morgan: I think it was because I grew up in a different time. We grew up watching television. The Cosby Show was my favorite show (Laughter.) The President: So, therefore, if you worked at a bank and a Black person came in with a check you wouldn’t necessarily think it ought to be held because you saw Bill Cosby and he was a good role model? (Laughter.) No, this is important. No, no, this is important. Mr. Morgan: Yes, I don’t think I would give him a hard time. But at the same time, I have my own prejudices, whereas if I’m walking downtown on a street and I see a Black man walking towards me that’s not dressed as well, I may be a little bit scared. So, I mean, at the same time I have those prejudices. The President: Do you think that’s because of television crime shows or because of your personal experience? Mr. Morgan: It would have nothing to do with my personal experience. Just from the media, television shows and things I have heard. Entman concludes from this dialogue that the man has assumed these ideas based upon â€Å"what he learns from the media than personal experiences, understandably so since most Blacks and Whites in the United States continue to live their private lives apart from one another.† Tameka Richardson (2006) editor of African Americans in the media suggest that the media in representing minorities and especially African Americans stereotype and portray negative images of the culture. Wilson also writes that, â€Å"Media has offered an image of ethics as ‘problem people’ which means they are projected as people who either have problems or cause problems for society.† Media contributes and reinforces the idea that channels the attitudes of an individual person or the social structure of a group. Conclusively, the process of the medias usage of stereotypes has led to negative cultural depictions of not only African Americans but has impacted how minorities are viewed in society as a whole. Methodology Independent Variable: Media discrimination and cultural depiction Dependent Variable: Negative Image of African Americans Intervening Variables: Age, Gender, Sex, Frequency/Amount of Television Consumption The diagram shows how the media’s usage of race discrimination and depiction has a direct effect on the negative image of African Americans in society. The intervening variables are can be used to categorize research developments in showing the cause and the effect. 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