Socially Responsible Marketing

Socially Responsible Marketing Drawing on the readings below and your own literature review outline and discuss the concept of social marketing. How does this differ from societal marketing or socially responsible marketing?. Provide examples of each of the three approaches to marketing and comment on the extent to which these represent a departure from traditional marketing practice. Social marketing Nowadays, social marketing is very common in lots of places, for example government agencies, private nonprofit organizations, private for-profit firms and university. However, many people dont know what does social marketing is and how it differs from similar fields such as communications and behavior mobilization, it is being confused with generic marketing like societal marketing and socially responsible marketing. There are some practitioners are doing social advertising but they think they are doing social marketing. Even some of the literature has defined social marketing improperly. Social marketing is to understand how to influence peoples behavior in a good way and make better standard of living for human, so it is necessarily to make all these marketing concept clear and to understand them more deeply. To discuss the concept of social marketing, we first have to know the definition of it, there are different versions of definition of social marketing, the original one defined it as: the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. (Kotler and Zaltman, 1971), then, there is a revised definition is proposed by Alan R. Andreasen, he proposes the following definition: Social marketing is the adaptation of commercial marketing technologies to programs designed to influence the voluntary behavior of target audiences to improve their personal welfare and that of the society of which they are a part. His definition let the social marketers focus on the result that they influenced and keep the discipline of social marketing distinguishable for the others and also separate social marketing from the areas that is easy to fail. The idea of social marketing is to use the same marketing principles to propaganda ideas, attitudes and behaviors as that were being used to sell products to consumers. There is confusion whether social marketing was limited to public and nonprofit marketers. Actually, they are not necessarily social marketing, this can be very important that public sector bodies to improve the promotion of their relevant services and organizational aims by using standard marketing approaches, it influence social behaviors not to benefit the social marketer, but to benefit either individuals or society as a whole in long run. There are also some private sector hold many activities aim to change beliefs, attitudes and values, but the only reason they are doing that is to increase sales by prevent change e.g. customers switching to another brand. Social marketing can improve the behavior and life style of the public to achieve a social good, but there are some difficulties while doing it, the problem is not the lack of information that people receive but the confusion of getting too much different information from different sources which are inconsistent or uncoordinated. For some small firms, their managers think that they are also part of the social marketers, then it will be difficult for them to keep their eye on the bottom line to change behavior, and also some firm get into trouble because they see the action side of social marketing instead of the planning side and also social marketing effectiveness may be limited if the marketer apply the concept wrongly, and people may blame the social marketing for failures. To apply the social marketing concept, social marketers also need to know the key features and the 4Ps (product, price, place and promotion) in order to help them achieve their social marketing goals. Key features: Customer orientation A key element of all forms of marketing, understand the situation of the target customer, where they start from, their knowledge, attitudes and beliefs, also their background of where they live and work. It can make the progress easily and smoothly. An exchange Defined as an exchange of resources or values between two or more parties with the expectation of some benefits. Social marketers really have to know what is being expected of people and what is their cost to exchange, otherwise, there may be no one are willing to exchange and lead to failure of social marketing. Long-term Planning Approach Continuing programs for a long time instead of one-off campaigns, it should be strategic rather than tactical. Starts and finishes with research and use a long time to plan, because we have to know that behavior is not easy to change, people are used to it in their daily life, so we need to understand why people act as they do and therefore how best to support them in their life choices, therefore, we can reeducate them to change their mind. Moving Beyond the Individual Consumer It will be pointless if we change the behavior or lifestyle of an individual consumer if they are still operating in the same environment, so, it might be very useful to change a group of people or the entire society to achieve the aim of social marketing. How does social marketing differ from societal marketing or socially responsible marketing? Many people confuse the meaning of social marketing, societal marketing and socially responsible marketing. Social marketing is more difficult than generic marketing, because it involves changing intractable behaviors. To make it easier to distinguish social marketing from societal marketing and socially responsible marketing, it is better to know more about them. Societal marketing Societal marketing is a different concept for a different topic, it is an approach that company stake when they are socially responsible, they make good marketing decisions by considering first, the potential clients wants or needs, second, their companys philosophy and spend and the third is at approach of launching products or services in marketing be socially responsible. It is closely linked with the principles of corporate social responsibility and of sustainable development. Societal marketing and social marketing should not be confused. The societal marketing concept was a pioneer of using commercial marketing strategies from sustainable marketing in integrating issues of social responsibility. On the other hand, social marketing uses commercial marketing theories, tools and techniques to social issues. Societal Marketing actually included the concept of sustainable development and Corporate Social Responsibility, so the companies will go beyond delivering their work and products for the benefit of the consumers and the society and it is more than just having an exchange relationship with customers. Socially responsible marketing Socially responsible marketing is a marketing philosophy; it suggests that a company should considerate what is in the best interest of society in the present and long term. Socially responsible companies should produce desirable products fervently. Consumers immediate gratification can obtain from this kind of products and this kind of product can also benefit consumers and society in the long term. Special features of social marketing There are some special features to distinguish social marketing, it is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good, it is an over-simplification although it sometimes seen only as to achieve non-commercial goals by using standard commercial marketing practices Social good is the primary aim of social marketing and it is its first outcome while financial is the primary aim in commercial marketing. But social good can still be contributed to achieve by commercial marketers. Gradually, people describe social marketing as having a social parent which is social sciences and social policy, and a marketing parent which is commercial and public sector marketing approaches. Kotler and Andreasen define social marketing as differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Example of social marketing Social marketing applies a customer orientated approach, it can be applied to promotion by making the society to buy merit goods and dissuade the use of demerit goods and also to tell the society that they consider the societys well-being as a whole, for example ask people not to smoke in public areas, reducing cigarette smoking, ask people to use seat belts, prompt them to follow speed limits, encouraging condom use etc. Social marketing knows that commerce brings many benefits, but it can cause harm to individual and society. Tobacco is an extreme example of this, it kills half of its long term users, as Wiebe famously argued, you can sell brotherhood like soap. So, social marketing can do the reverse like tobacco company use marketing to encourage people smoke. Health-related social marketing is widely used in this marketing concept, it is systematical, the behavioral goal is to improve health and reduce health inequalities. There is a specialistÂÂ  team in the Department of Health.ÂÂ  The Social Marketing and theÂÂ  team have been established to support work to integrate a social marketing approach in key work streams.ÂÂ  For example: Health Trainers NHS LifeCheck Health Literacy Skilled for Health Drug Misuse Alcohol Misuse Tobacco Sexual Health Nutrition Physical activity 5 A Day Obesity Health Inequalities Healthy Schools and Children and Young Peoples Public Health Example of societal marketing Nowadays, many organization such as MacDonalds, Unilever and Procter gamble are following the societal marketing concept, they can give out positive message to the government, public, partners, stakeholder and their customer that they are not only working for the profits but also for the well-being of the society. For example: McDonalds: McDonalds stop using their one time innovative Styrofoam packaging and replaced it with a more environmentally paper packaging and bring the message that they are environmentally aware, by using their various forms of packaging to remind us not to litter and be environmental friendly. British American tobacco Company: BAT participates in many society activities all around the world. Their societal marketing strategy is tree plantation. Body Shop: Body Shop is a cosmetic company. All of its products use vegetable based materials. It is also against animal testing, supports community trade, activate self-esteem, defend human rights, and overall protection of the planet. It is a company that completely follows the societal marketing concept. Societal marketing has become more and more important and profitable marketing strategy for companies. It often focused on environmental issues, but it can also focus on promoting healthy behavior while discouraging unhealthy behavior Example of socially responsible marketing An example of socially responsible marketing would be the advertising of alcoholic drinks when there are no rules or regulations. If a beer company is following the socially responsible marketing concept, it would avoid advertising its products to young person under the drinking age, they can advertise their products on TV at late night or in adult magazines, then minors are less likely to see them. Another example of socially responsible marketing is that a catalogue company uses recycled paper to make its catalogues, then this can be shown in the catalogue and it could help persuade customers that the company is environmentally conscious. By doing this, the company can gain market share by differentiate themselves from their competitors. Social marketing represent a departure from traditional marketing practice To a large extent social marketing is different from traditional marketing, it is depend on the type of target audience that social marketers would like to convey their message to. Following are some of the main differences between traditional marketing and social related marketing. Improved response time in social marketing. There is no real contact between customers and the company in traditional marketing, so if the customer got any inquiries, the company needs to go through few parties to get the answer and it lead to a slow responses but in social marketing, they usually response very quickly and some of them use auto-responders to answer customer. Content availability. In this modern world, it is very easy to use the internet to access information about anything and obtain any answer that consumer wants to know. In traditional marketing, the information available is only provided by the distributor from the company, and it might be fabricated. Price Social marketing is much cheaper than traditional marketing, because social marketing can use countless resources from the internet and different ways to advertise, educate and communicate people but traditional marketing have to pay for every single minute of every type of media such as TV advertisements, newspaper and magazines etc. A more level playing field. In social marketing, any company in any size can compete for client with any larger company which is very difficult for traditional marketing to do so, because in social marketing there are no restriction and it is just a matter of using available resources. The ability to changing. It is very In social marketing, it is very easy and cheap to change your message or to provide additional information regards to the product, but in traditional marketing, it is not easy for the television and radio commercials to change. Conclusion In conclusion, social marketing is a very innovative and good idea to promote any idea in a good way, so I think government and health organization should use it more often, but government should also set up more rules and regulations of using social marketing, because there are some company use social marketing to increase their sales by encourage customers buy demerit goods e.g. make people think smoke is healthy.

Americas Transition from a Regional to a World Power Essay -- America

America's Transition from a Regional to a World Power Between the years 1875 through 1920 the United States of America was able to secure itself as a major world power. This was easy to do after the Industrial Revolution and the Progressive movement because the two most important qualities needed to be able to accomplish moving from a regional to a world power existed during this time period: an economic need of resources and mass production using technology, especially with transportation. Ideology and culture also played important roles in America’s rise to power. As industrialist Andrew Carnegie describes, â€Å"The old nations of the earth creep on at a snail’s pace [but the United States] thunders past with the rush of the express [train]† (Norton 608). The first, and arguably the most important, event that helped to bring about the United States’ new status was the Spanish American War. It was extremely vital for the United States to establish itself as having colonies in order to be a part of the world. Additionally, most Americans were in favor of expansion as lo... America's Transition from a Regional to a World Power Essay -- America America's Transition from a Regional to a World Power Between the years 1875 through 1920 the United States of America was able to secure itself as a major world power. This was easy to do after the Industrial Revolution and the Progressive movement because the two most important qualities needed to be able to accomplish moving from a regional to a world power existed during this time period: an economic need of resources and mass production using technology, especially with transportation. Ideology and culture also played important roles in America’s rise to power. As industrialist Andrew Carnegie describes, â€Å"The old nations of the earth creep on at a snail’s pace [but the United States] thunders past with the rush of the express [train]† (Norton 608). The first, and arguably the most important, event that helped to bring about the United States’ new status was the Spanish American War. It was extremely vital for the United States to establish itself as having colonies in order to be a part of the world. Additionally, most Americans were in favor of expansion as lo...

Natural Disasters and Health Care

Impact of Natural Disasters on Health Care Submitted by – Dalton Divakaran MS Health Care Management University of Texas at Dallas Index Introduction Types of Disasters Effects of Disaster on Economy Effect of Disaster on Health Care Organization * Sudden Influx * Damage to Facilities * Inadequately Prepared * Specialty Treatment Availability Effects on the Population * Immediate Health Impact * Long-Term Impacts Steps in Disaster Management * Mitigation * Preparedness * Response * Recovery Real Incident Study * Background: * Immediate Response Considerations: * Evacuation: Special Immediate Concerns: * Recovery Process: * Facility Considerations: * Lessons Learned at This Point in Response/Recovery: * Takeaways from this incident: Conclusion References Introduction According to dictionary. com Disasters means â€Å"a calamitous event, especially one occurring suddenly and causing great loss of life, damage, or hardship, as a flood†¦Ã¢â‚¬  Disasters such as Earthquakes, tsunamis, floods, hurricanes, tornados, epidemic disease outbreaks and more can damage any population and have a tremendous effect on the health care organizations that respond.Many health care organizations face major challenges during natural disasters. There are many different causes for those challenges. According to the International Federation of the Red Cross and Red Crescent Societies, in 2002, international disasters affected 608 million people and killed more than 24,000. The recent natural disaster in the United States for this year 2011(May 22, 2011) was the tornado Joplin in Missouri; 160 fatalities were reported in this natural disaster. Types of Disasters I. Natural disasters E. g. : Avalanches, Earthquakes, Volcanic eruptions. II. Hydrological disastersE. g. : Floods, Tsunamis. III. Meteorological disasters E. g. : Blizzards, Cyclonic storms, Droughts, Hailstorms, Heat waves, Tornadoes, Fires. IV. Health disasters E. g. : Epidemics, Famines V. Space disasters E. g. : Impact events, Solar flares, Gamma ray burst. VI. Technological disasters: E. g. : Chemical spills. VII. Complex emergencies: E. g. : Civil wars and conflicts. Effects of Disaster on Economy Developing countries suffer more economic losses than developed countries. The common factor is that, the poor are the ones who suffer the most, in both developed and developing nations.Although the total economic loss in dollars is greater in developed countries, the percentage of losses relative to the gross national product in developing countries far exceeds that of developed nations. Technological disasters and complex emergencies are not easily predictable. The major source of disasters in the 21st century may be due to rapid increase of Technological hazards, unregulated industrialization of developing countries and the globalization of the chemical industry. Effect of Disaster on Health Care Organization Sudden Influx * The biggest challenge after an aftermath is to provide emergency t reatment.The sudden influx of patients to a facility and the need for emergency responders in many places at the same time puts a strain on the health care organizations in the local area. Outside sources like the Red Cross would pitch-in for help in rescue and relief operations in the following days of the incident. However, the responsibility of handling the initial emergency care lies with the local health care departments. Damage to Facilities * The other effects of natural disaster are the lossdegrading of equipment and facility due to sudden spurt in the patients handled at the same time.The demand for all possible medical resources is the possibility that some of the resources may not be available because of direct damage from the natural disaster itself. For example floods may disrupt power supply required to run many equipments at the rescue center. Inadequately Prepared * Even though areas are more susceptible to certain natural disasters, such as earthquakes along a fault line or tornados in the South, they still strike with little or no warning. This throws the health care’s schedule out of the ordinary routine. The facility may not be completely prepared for what comes next.Emergency preparedness plans improve the chances that the organization will be able to respond effectively in the event of a natural disaster, whatever said and done it is never a guarantee that when and what magnitude a calamity occurs. Specialty Treatment Availability * Some disasters are not common like the storms, earthquakes and tsunamis. Epidemic outbreaks of infectious disease are something which needs utmost care to stop them from spreading to the others. It is not just to take care of emergency relief but also to quickly and efficiently protect the rest of the population.It is more challenging when there is no existing vaccine or known treatment. At this instance the role of health care organizations becomes even more important. These organizations must work to treat the patients and protect themselves while labs attempt to figure out a way to stop the infection from spreading. Effects on the Population A population’s vulnerability to all types of disasters depends on demographic growth, settlement in unsafe areas, environmental degradation, the pace of urbanization, unplanned development and climate change. Poverty thrives due to lack of access to healthy and safe environment.Poor education and awareness also poises risk to population. The effects of disaster on population can be broadly categorized into: 1. Immediate Health Impact 2. Long-Term Impacts These are explained below: Immediate Health Impact Short-term losses fall under three categories that have both direct and indirect effects: I. Disability, Illness, and Death; II. Direct losses in infrastructure; and III. Loss or disruption in health care delivery. Long-Term Impacts It is primarily a matter of building institutional ability and human resources, and includes: I.Identi fying vulnerability to natural hazards or other calamities; II. Building simple solutions for such occurrence in the future; III. Initiating a changedevelopment among the main factors to develop a basic plan that outlines the responsibilities of each factor in the health sector, identifying possible overlaps or gaps and building a consensus to create an effective healthcare system; IV. Maintaining close collaboration with these main factors; and V. Educating the first health responders and managers to face the special challenges of responding to disasters.Steps in Disaster Management * Mitigation – To minimize the effects of disaster. Examples: Zoning; Vulnerability analyses; Public education. * Preparedness – Planning how to respond. Examples: Preparedness plans; Emergency exercises/training; Warning systems. * Response – Efforts in minimizing the hazards created by a disaster. Examples: Search and rescue; Emergency relief, Finding alternative sources for relie f. * Recovery – Restore the community or organization to business as usual. Examples: Temporary housing; Grants; Medical care. Mitigation Preparedness Response RecoveryFig: Phases of Disaster Management Mitigation Mitigation is to reduce the intensity of a risk. Mitigation activity decreases the probably of the same disaster reoccurring. It includes vulnerability analyses updates; zoning and land use management; building use regulations and safety codes; preventive health care; and public education. Preparedness Preparedness is to have the health care crew on toes during an emergency situation. It is to achieve a level of readiness to handle any emergency situations. Preparedness can take form of education of rescue elief during emergencies.This may include rehearsals as well. Also it helps to ensure an optimum reserve of medicine, food, water, equipments and other essentials maintained for emergencies. Like mitigation activities, preparedness actions also depend on the appro priate measures in national and regional development plans. Response Response is to react to emergency situations to maintain life, sustain injuries and support the morale of the affected. It also includes providing transport, temporary shelter and food for the affected. Charitable organizations often play a major role in this phase of the disaster management cycle.Recovery Recovery is to bring back the affected population to normal life. Recovery measures both short and long term, include restoring life with minimum operating standard, temporary shelter, reconstruction and economic impact studies . This period brings many opportunities to boost prevention, increase vigilance and thus reducing helplessness. Real Incident Study August 2, 2011 Medical Response to Joplin Tornado May 22, 2011 Background: A tornado warning was issued by the National Weather Services on May 22, 2011 at 5:17 p. m. The tornado was rated an EF-5 with winds exceeding 200 mph.It traveled from west to east alon g 32nd street cutting a path ? to 1 mile wide over 13. 8 miles. The tornado eye was approximately 300 yards wide. Mercy St. Johns Hospital took a direct hit, initial and secondary, on the west facade with duration of approximately 45 seconds. There was a pause as the eye passed through the facility. * 160 deaths in the community resulted from this storm. * 8000 structures were destroyed. 400 businesses destroyed, * 8 school buildings destroyed, * 18,000 vehicles destroyed and * 4,500 jobs displaced. When St.Johns took the direct hit from the tornado initially the generators were destroyed, the roof was destroyed and most of which landed in the parking lots and on top of other facility equipment. All communications was immediately lost. The facility fire suppression sprinklers discharged and lines were broken. Several walls and floors were damaged. Doors were torn from their hinges, all of the glass was blown out of the building except the high impact shatter resistant glass in the p sychiatric ward, gas lines were broken, sewer lines were destroyed with raw sewage projected throughout the facility, and 86 medical offices were destroyed.The oxygen tank was severely damaged and discharged all of the liquid oxygen. There was a strong smell of natural gas throughout the building and all over the campus. Water discharged by the fire suppression system left the rooms and hallways with 3 to 6 inches of standing water. The air evacuation helicopter was destroyed. Typically the helicopter would have been moved to a local airport; however, the storm track did not predict impact to the hospital and there weather conditions prevented safe flight. All Hospital’s vehicles, except a John Deere tractor, were destroyed and the emergency trailer was found in pieces several blocks away.Everyone in the facility panicked that they were going to die, nurses evacuated patients to the hallways per their procedures and at the time of impact nurses covered patients with their bod ies to offer as much protection as possible. IV’s were ripped from patients’ arms, the IV poles became projectiles, and several patients were bleeding as a result. The ceilings collapsed, electrical, IT, and HVAC equipment dropped and littered the hallways. All emergency lights and exit signs were ripped from their mounts and were useless. Both incident command centers were destroyed and Emergency Operations Plans (EOP) lost in the debris.The facility was filled with hazardous waste and the radioactive material was unsecured. Outside debris was mixed and power lines were down. Note: If the tornado had moved just two blocks south Freeman would also have been destroyed. Freeman did suffer some physical damage that resulted in internal evacuation of at least 6 patient rooms. Immediate Response Considerations: There were many immediate considerations that had to be made. If the generators were started, then there was an extremely high probability of electrocution and possi ble explosion from natural gas.Various ways for communication should be arranged. Communications is not yet interoperable. Security forces and public safety could not communicate with each other due to variation is radio systems. Ambulance radios became the communication infrastructure during the initial response. Staff management is vital. Sufficient staff should be available for relief. Drug dispensing machines are useless in this type of a disaster. Staff had to break into the machines to gain access to life saving drugs. ID badges need to be backed up with wallet identification cards for employees.Several staff members lost their homes and automobiles and the badges went with them in many cases. National Guard troops refused to allow staff into the area because of no identification. Pharmacies need to be guarded with armed security. Have strong security so that people won’t run away with cars they do not own. The hospital needs access to several utility terrain vehicles ( UTV) for equipment and patient transport. Same uniform, common identification and common radio frequencies are required for the security team for easy identity. Remember that even the staffs require food, water and rest.Evacuation: Within a few hours St. Johns evacuated 183 patients, completed one surgical case while the storm was in progress, had 1 patient in the PACU, 24 ED patients and 28 critical care patients were among the evacuees. Evacuation was a tough job. This rescue team used what is described as the reverse START process found in our evacuation plan. The team discharged most of the patients they could. Some had no home to go to and opted to stay in the health care system as long as possible. Patient tracking was a nightmare. It took about 4 days to positively locate all of the evacuated patients.Many were sent to hospitals a great distance from St. Johns. The usage of heliport was not practicable and two temporary heliports were constructed in the parking lot. Anything that could be used to move a patient was used. Hospital evacuation sleds, mattresses, doors, wheelchairs, and mattresses were used to move patients down 9 flights of stairs that were dark and littered with debris. The Hospital had three predetermined collection points (muster stations) to evacuate to. This helped them to identify the patients and giving accountability for staff. Special Immediate Concerns:Staffs and physician homes were looted while they were trying to save other. There were attempts to loot property and drugs from the hospital and physicians’ offices. Hospitals need deployable incident command centers rather than fixed. Intra-operation communications was an immediate and continuing concern. Security forces could not be identified since they came in variety of uniforms. There was no common identification and no common radio frequency. Hospitals need the ability to install at least a 6’ steel chain link fence around the perimeter as soon as possible fol lowing the initial event.Know your staff was personally affected by the storm, many lost family members and homes. Many were not prepared to see the level of trauma and had difficulty dealing with the reality of this event. Nearly all required debriefing and employee support services. Special equipments are required for immediate rescue. Know whom your local, state, and federal response partners are and have an established relationship with them prior to any event. In an event of this magnitude, if you try to survive in your facility you cannot do it. You will need to evacuate the facility as soon as safe to do so.Everyone should be included during the planning process. It is important to acknowledge that although a given natural disaster may last for only a short period; survivors can be involved with the disaster aftermath for months or even years. Recovery Process: The first step is security of the facility and campus. The next morning after the event the mass evacuation was comp lete and the facility was cleared. As stated earlier, contracted security forces need to be in the same uniform and on the same radio frequencies as the Hospital security forces so that the recovery process goes smooth.Arrangement for vehicles and fuel should be done and agreements must be in place to have them delivered from locations outside the affected area. The types of vehicles needed should be predetermined. The delivery mechanism should be established very effectively to even work without any phone service. Tent operations became the first means of providing medical services followed by portable facilities. Facility Considerations: During Disasters even emergency power outlets may not operate. Assuming you can use a power generator, consider the following facilities: * Camera’s intended for security purpose should be on power generator. Lighting on emergency power needs to be evaluated. * Exit signs, stairs should be marked with photo luminescent tape or paint. * Know ledge on how to shut down utilities and medical gases quickly and establish a protocol for this procedure. * Proper lightning should be maintained in parking lots and facility areas during recovery phase. * The facility should be considered unstable until cleared by structural engineers. * Secure wiring, HVAC components, piping and light fixtures correctly above ceilings. * Plan for rapid deployment and connection trailer mounted equipment, portable buildings, and portable equipment. Debris removal is lengthy and complex. Lessons Learned at This Point in Response/Recovery: * Intra department communication is a must. If the Hospital and response partners are not on common frequencies then effective communication will not be possible. * Purchase solar charging stations for cellular phones and radio batteries. * Social networks or texting services may not be available during disaster. Effective alternative ways to communicate should be taught to the staffs. * Telephone landlines and su pport from IT are vital. Electronic Medical Records were essential to the continuum of patient care and for identification of practitioners who were in the facility at the time of impact. * Know that your reserve supplies will be inadequate or may be lost. A 96 hour cache of supplies may last as few as 4 hours because of the unanticipated demand. * If the generators operated the potential exists for several deaths by electrocution or explosion. * Stairwell lighting will be lost. JCMH egress lighting is all generator fed with no battery emergency lighting. * Manage staff and provide staff support, including mental health services.This will help them in taking quick decision. * Security of the building is critical. You have to protect your resources. * Badges will be lost during this type of event. Have wallet identification cards for your staff. Takeaways from this incident: * What you practice is what you do. * Knowledge of response partners, local, state, and federal. * Rehearsals with your community partners for rescue related activities. * Add patient slippers/shoes to your weather plan. Have on bed during Code Grey Level I. * Warehousing emergency supplies and to make it easily accessible even without transport facility. Have emergency kits throughout the facility with pens, pencils, paper, and medical record forms. Also include gloves, masks, flashlights, and batteries. * Develop a common triage tag and process. It is best to have a standard triage system. Share and follow it with all of the hospitals in your region. * You need to develop a rapid response team for security and a component of the security team will need to be armed. * Staff adequately during such events. * Efficient disbursement of supplies (Medicines, food etc) among staff for patient care and personal use. Consider staff physical and psychological needs – shift relief, food, rest, and debriefing. * Many storms usually have a follow- up storm and to be ready to minimize damage caus ed to structure and building (eg: Glass debris)during such events.. * The Joint Commission will arrive on site to assist with reestablishment of services and they proved to be a valuable resource. * Establish â€Å"Scrub Racks† with many sizes of scrubs to keep staff in suitable clothing. Conclusion Natural disasters are crisis situations. However, with planning, costly and ineffective interventions can be avoided.Improvisation and rush inevitably come with a high price, and there are many things health officials ought to avoid— preferential use of expatriate health professionals; emergency procurement and airlifting of food, water, and supplies that often are available locally or that remain in storage for long periods of time; the tendency to adopt dramatic measures— all contribute to making disaster relief one of the least cost effective health activities. . The occurrence of a major disaster can be the initial catalyst that helps health authorities recognize that disasters are a public health risk that must be addressed in an organized manner.Yet, preparedness cannot wait. A continual effort is needed to reduce possibility, by decreasing weakness through elimination and minimization and by increasing potential through ability methods. There needs to be a continuum between normal development, preparedness, and disaster response activities. Disasters are not likely to decrease in the foreseeable future. A sustained effort is needed to minimize risk, by reducing vulnerability through prevention and mitigation and by increasing capacity through preparedness measures.Disasters need to be addressed on a long-term and institutionalized basis through an established ministry of health program or department for prevention, mitigation, preparedness, and response for all types of disasters. References * Environmental health in emergencies and disasters: A practical guide. WHO, 2002. * Disaster Help, US Department of Homeland Security. * Green Pape r on Disaster Management, Department of Provincial and Local Government, South Africa * http://www. ehow. com/list_6847852_effects-disasters-health-care-organizations. tml#ixzz1epfIqgRL * Guide to Emergency Management Planning in Health CareBy Joint Commission Resources, Inc * http://www. scsrc. org/wp-content/uploads/2011/08/Joplin_Tornado_Trip_Report. pdf * http://www. himss. org/content/files/ambulatorydocs/BridgeheadWhitePaper_HealthcareDisasterRecovery. pdf * http://www. healthcaredisasterplanning. org/ * http://www. sans. org/reading_room/whitepapers/hipaa/disaster-recovery-healthcare-organizations-impact-hipaa-security_1336 * http://pandemic. wisconsin. gov/docview. asp? docid=14447 * http://www. dcp2. org/file/121/

The Giver-Themes - Free Essay Example

Sample details Pages: 3 Words: 989 Downloads: 5 Date added: 2017/09/23 Category Advertising Essay Type Argumentative essay Tags: Community Essay Economy Essay Did you like this example? THEMES ANALYSIS of THE GIVER The Importance of Memory This story developed from the author’s understanding of the importance of memory, an understanding which came from her observation of someone who no longer had their memory. When one has no memory they cannot remember painful episodes in their life. Some people with memories of horrors, losing those memories can seem to be a blessing. But, if they also cannot recall the emotions associated with their good relationships with others, it is a mixed blessing. The author appears to believe that having all memories, good and bad, is better than having no memories. This book presents a convincing argument for the importance of memory. Memory is important for preventing repetition of mistakes. That is where the Receivers give their community valuable help. Without the Receivers, the community would have wanted to increase the population. But, because the Giver/Receiver had memories of famine and hunger, they avoided suff ering through famine and hunger again. Jonas learns to love through memories. Those in the community who do not have memories are unable to experience love. This has enormous importance. The Importance of the Individual What Jonas accomplishes shows what an individual can do. He manages to not only change his life and the lives of Gabriel and the Giver, but also the lives of everyone in the community by making it possible for the memories to go to the community. Before the Ceremony of Twelve, Jonas was one of a group of Elevens who were all living according to the rules of the community. | Your browser does not support the IFRAME tag. | After the Ceremony of Twelve, when he became the new Receiver, and after he began receiving the memories, he developed into an individual with a life separate from that of the community. At that point, he was able to make a difference in the life of everyone in the community. Soon, now that they are receiving memories, they will also be able to act as individuals and make even more changes for the improvement of the community. The Value of Freedom to Make Choices Sometimes we make the wrong choice, but, even so, the freedom to make choices outweighs any good that would come from losing our ability to make choices. Jonas, who has gone through his entire childhood without making a choice, begins to make choices after he starts receiving memories from the Giver. He learns what he has been missing. He knows that the freedom to make choices is the key to getting the most out of life. The choice that he makes to leave the community helps the community as well as himself, Gabriel and the Giver. Jonas’s choice to leave the community seems to have extra value because it will enable the community itself to begin making choices. The Relationship between Pain and Pleasure A memory of pain gives meaning to pleasure. In the community, life is monotonous because pleasurable things do not have the value that a memory of pain wo uld give them. Pain is not felt as fully as it would be if the person experiencing it had knowledge of pleasure. In the community, due to lack of memories of pain and pleasure, feelings are muted. As Jonas receives the memories, he is better able to experience pain and pleasure. This gives his life added richness. He wants to share this richness with his community, especially with his friends and family. The Value of a Multi-generational Family The family in which Jonas grew up was only a temporary grouping of parents and children. When Jonas and then Lily grow up, it is expected that Father and Mother will live with the Childless Adults until they go to the House of the Old. Jonas and Lily will no longer be in contact with them. As Jonas receives memories, he is exposed to memories of households that include grandparents, households filled with love shared by three generations. He is very impressed by the love that he finds in such households. He desires to live like that. Th e Importance of Making Connections Memories are important. Sharing them is also important. Connecting with people with whom we can share memories enriches our lives. The feeling of being connected to the past that comes from memories of the past is also enriching. Having connections makes pleasurable memories more pleasurable and painful memories less painful. As Jonas gains memories, he has an increasing need to connect with his family and friends, a need that they cannot meet because they have no memories. He proceeds to solve the problem in a way. Because of Jonas’s departure from the community and his journey toward Elsewhere, the community recaptures the memories. We can assume that soon, with the help and support of the Giver, they will be able to love and make connections. However, Jonas is not planning to return to the community. The Value of Diversity The community in which Jonas lives has, many generations before Jonas, moved to what they call Sameness. Those who set up the new way believed that Sameness solved many problems. By getting rid of diversity, life is simpler, but it also lacks the richness that diversity gives. Without diversity it was easier to gain control of what was left. As Jonas receives memories, he learns that it was a bad trade-off. The Importance of Honesty We learn, with Jonas, the importance of honesty. When Jonas finds out that he can lie, he realizes that other Twelves may have also been given that permission. He can no longer feel sure about anything that is or has been told to him. Anything he has been told is now open to question. The situation worsens when Jonas discovers that his father lied to him about releasing a newchild. Jonas does accept the Giver’s statement that, although he has permission, he does not lie to him. Don’t waste time! Our writers will create an original "The Giver-Themes" essay for you Create order