Wednesday, November 27, 2019

Power and COntrol in Hawk Roosting

Power and COntrol in Hawk Roosting Comparing Macbeth and Hawk Roosting - Sample Answers (Theme = Power and Ambition)Grade GIn Shakespeare's play a man called Macbeth kills the king to get his power. Ted Hughes's poem 'Hawk Roosting' is about a hawk who thinks he is powerful.Grade FIn Macbeth Shakespeare writes about Macbeth and Lady Macbeth who have a plan to kill the king and take over. "Hail, King thou shalt be." Ted Hughes writes about a hawk and how powerful he is: "My manners are tearing off heads."Grade EShakespeare shows that Lady Macbeth wants to be a powerful character because she wants to kill the king so that Macbeth can become the new king: 'You can putt this night's great business into my dispatch."Ted Hughes also writes about power, but from the point of view of a hawk. We know that the hawk has a high opinion of itself: 'I kill where I please because it is all mine.'The sleepwalking Lady MacbethGrade DThe theme of power/ambition is explored in Macbeth and 'Hawk Roosting.' Shakespeare focuses on Lady Mac beth's relationship with Macbeth. When Lady Macbeth learns about the witches' prophecy that Macbeth will become king, she hatches a plan to make it happen.Ted Hughes also writes about ambition because the hawk in the poem wants to be the best: "Now I hold Creation in my foot." A difference between them is that the hawk is very confident about his own power, but Macbeth is too loyal to the king to be able to reach his ambition.: "We will proceed no further in this business. He hath honoured me of late." Lady Macbeth is more ambitious than her husband.Grade CTed Hughes's poem ' Hawk Roosting' shows the world as seen from a hawk's point of view.

Saturday, November 23, 2019

Using Growth Marketing Tests To 10x Your Results With Noah Kagan

Using Growth Marketing Tests To 10x Your Results With Noah Kagan Do you have a product or service that people want? Nothing else matters. Every major company started with a very specific customer, and every business has competition. The easiest way to win is to pick a more specific customer to serve. So, pick a target customer, and be very strict about it. Garrett Moon, CEO, recently wrote the book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. Fortunately, Garrett recorded the interviews he conducted for the book. In today’s episode, Garrett’s 10x interview is with Noah Kagan of Sumo, AppSumo, and Briefcase. Noah continuously pushes the edges of marketing and growth. Focusing on eCommerce has positively transformed Noah’s companies Growth Hacking and Marketing: How to find channels that have not been fully utilized or abused What has helped grow your business? Do what works; go back to the basics Favorite Growth Strategies: Determine what new marketing channels will work; and platform marketing Proactive Dashboard: Has to be controllable; you can’t be dependent on anything As a marketer, what is one thing you can stop doing today? What are you wasting your time on? Noah’s companies perform testing and validation on how they can get more traffic and on-site optimization Use content to grow your business; what’s unique about what you’re writing Social vs. search content; one is short-term, and the other is long-term options Process of understanding your target audience: Which customers have the highest lifetime value? Which have been the easiest for the sales team to talk to? Noah’s companies have made two major shifts when focusing on customers: Qualified sign-ups and content related to eCommerce Revisit pricing and customers; contact customers via the phone for feedback Segment your audience to understand them; but don’t do it too early Find a product you love, and let specific people in the world know about it; help people 1 by 1 Links: Noah Kagan Sumo AppSumo Briefcase OkDork Noah Kagan on YouTube 10X Marketing Formula book AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Noah Kagan: â€Å"It turned out the customer base was so big and so broad that it was hard to actually help people.† â€Å"Do you have a product or service that people want? If you don’t have that, nothing else matters.† â€Å"Growth marketinghow are you finding channels that haven’t been fully utilized or abused as an opportunity for growth?†

Thursday, November 21, 2019

Litigation, Civil Procedure, Discovery of Documents Essay

Litigation, Civil Procedure, Discovery of Documents - Essay Example The client company, over the last decade, has obtained reports and studies which confirm that there is a link between the toxic fumes and the increasing rate of asthma in the local residence. The problem concerns to devise a strategy so these reports and documents may not be not available to the plaintiff. STRATEGY: As evident from the above problem, the main concern of the company is that these reports and documents should not be available to the plaintiff for proving the allegation against the company. This can be done by adopting the strategy of ‘Retention of the Documents’ and by the privilege. The case of Rolah Ann McCabe v British American Tobacco Australia can serve as a guideline to adopt these strategies as the said case demonstrated successfully that through these strategies documents harmful to the company mighty be retained (destroyed) or declared privileged so the plaintiff or the court may not require these documents to exhibit for inspection, to avoid any legal ruling. These policies are discussed below separately to view their implications and results. Let us begin with examining the case of McCabe v. BATAS in brief and the strategies adopted. Rolah Ann McCabe v British American Tobacco Australia: The fifty-one year old plaintiff had lung cancer which she alleged had been caused by smoking the defendant’s cigarettes over approximately four decades. She sued the defendant for damages arising from the defendant’s negligence related to the marketing and sale of their cigarettes. The trial judge ordered that the defence of the defendant tobacco company be struck out and that judgment be entered for the plaintiff. He criticized the defendant for its failure to comply with discovery orders that had been made during the proceeding. BAT was unable to comply with this court order to produce documents because it had over a period of years prior to Mrs. McCabes’s action destroyed large quantities of documents.

Tuesday, November 19, 2019

Family Communication Assignment Example | Topics and Well Written Essays - 250 words - 6

Family Communication - Assignment Example Honesty is a virtue that my parents have cultivated in our house. My mother tells us that the truth will always set us free so we try as much as possible to be honest. As a family we are sincere, clear and specific with what we want to achieve. We also realize that we have our own weaknesses that we must inform each other so as to get support. My sister Linet is a sickling type and we are always there to help her whenever she cannot accomplish some of her tasks. The rules in the house are flexible and are subject to change depending on conditions. For example, we have a diet that must be followed in order to maintain our health. However, once in a while the diet is omitted to accommodate some people’s feelings and desires and this creates a sense of fulfillment in the house. We also relate well with the community around and with other family members. We have been accepted with the society and my parents play a major role in the community. My mother is a professional counselor who offers free counseling services when our estate is celebrating certain ceremonies. My dad on the other hand heads the regular cleaning services in the estate and he is also head of the security. This is an indication that our family links with the society is open and hopeful Satir 1988, pg

Sunday, November 17, 2019

Working with calculus Assignment Essay Example for Free

Working with calculus Assignment Essay The nightmare has come to pass. All of Kelleys extensive surgeries and nasal passage scrapings have (unfortunately) gone awry, and he waits in the Ear, Nose, and Throat doctors office waiting area spewing bloody snot into a conical paper cup at the rate of 4 in3/min. The cup is being held with the vertex down (all the better to pool the snot in, my dear). The booger catcher has a height of 5 inches and a base of 3 inches. How fast is the mucous level rising in the cup when the snot is three inches deep? Investigating the problemÃ'Ž The volume of a cone V = where r is the radius of the cone and he is its height For the full cone or any part of it, the ratio of r:h remains fixed, so As we are only interested in the rate of change of the height we need to eliminate r so use r = 3h/10 for all levels So the new V = so to find h3 = and h = So making a table to find for t= 0 to 25 and hence work out roughly how long the cone takes to fill up, and the height value at each stage and also radius each time. As can be seen, the full height and radius is reached at about t 15 minutes. Lets hope the doctor is on time today! Here are the formulae used to generate the tableHere is the graph of h and r against time: Both h and r increase rapidly in the 1st 5 minutes before the rate of increase slows as t increases. Using Numerical methods Various rates of change could be investigated, including the rate of change of h with respect to V, the rate of change of r with respect to t and so on. However, the question asks about the rate of change of h with respect to t, so this will be investigated using the Leibnitz formula : to estimate gradients using a spreadsheet. The following graph was obtained: As can be seen this graph of the rate of change of height (the speed at which height changes) is not very helpful, as there is a lot of change for t = 0 to t = 2 but after that the rate of change is much less. Some investigation shows that most of the change takes place between t = 0 and t = 1. So tracing the rate of change of the 2 sections on different graphs, with the one involving the first section in much more detail, will give a better picture. The table: And the graph The reduction in speed of the heights rise is very marked The table for t = 1 to t = 14: and the graph: The question requires the rate of change at h = 3. From the table this can be see between t = 2 and t = 4, where the gradient is between 0. 46 and 0. 29 inches per minute Using differentiation V = so and we were also told So using the Chain Rule: = Filling what is known: 4 = so So when h = 3 = 0. 393 inches per minute Conclusion: The numerical method does not give a very accurate result and provided the Chain rule is used, the calculus method is much betterÃ'Ž

Friday, November 15, 2019

The Cross-Dresser and Transsexual Essay -- Some Like it Hot Gender Rol

The Cross-Dresser and Transsexual Attitudes towards cross-dressing, transvestitism and transsexuality have changed greatly since the conformity of the 1950’s. Today, the drag queen RuPaul sells cosmetics and a female character with a penis can become a sympathetic addition to a prime time drama such as Ally McBeal. These transgressions from normative gender roles are frequently employed by filmmakers to examine the complexity and fluidity of modern masculinity and femininity. The roots of these explorations can be seen as far back as 1959’s Some Like it Hot, but only in the 1990’s were directors able to use these sliding identities to their fullest extent. By examining Billy Wilder’s, Neil Jordan’s and Kimberley Peirce’s use of external gender signs, gender roles, sex and sexuality in Some Like it Hot, The Crying Game and Boys Don’t Cry, respectively, we may see the progression of gender blending from comedic device towards accepted identity. While none of these films entirely empowers its transgendered characters, and masculinity is privileged as the more flexible identity, the latter two films nevertheless make strides towards a society where limited definitions of gender and identity do not exist. External gender signs such as costume, hair length and voice are the spectator’s first indication that a crossing has taken place. In Some Like it Hot, this cross-dressing has a purpose and is parodied throughout, while in The Crying Game and Boys Don’t Cry, the main characters’ transvestitism is realistic and treated with more sympathy. As our society is inundated with film images, we are comfortable with the picture of Tony Curtis and Jack Lemmon dressed as women for the film Some Like it Hot. But one must remember that gen... ... and Boys Don’t Cry, on the other hand, show a move towards a society that is more willing to embrace these alternative identities. Both films use realistic disguise, behaviours and sexuality to help audiences identify with their transgendered characters. Furthermore, sex is shown to be of little consequence when it comes to a person’s true gender. Unfortunately, the portrayals of transsexuals in these two films are not yet fully liberating. The Crying Game stumbles into stereotype and limits Dil’s sexual behaviour, and even the most progressive of the three, Boys Don’t Cry, shows Brandon dying a horrible death. However, Peirce’s film has come a long way in open-mindedness since the antics of Joe and Jerry in Some Like it Hot. Perhaps in the coming years a filmmaker will finally dare to portray a happy and realistic transgendered character and also let him/her live.

Tuesday, November 12, 2019

Confidentiality and Informed Consent

In the article by Martindale, Chambers, and Thompson, we learn that Informed consent and confidentiality. A person should be informed of their right to confidentiality and the treatment they are consenting to in the therapeutic relationship. This study Is significantly Important because we are shown that there has been not very much previous research done on how well we manage consent, how Informed the patient Is, how honest they are, and what they actually know about the policies of the provider. Professionals in many settings create and utilize very ifferent techniques of informed consent and confidentiality.In professions where professionals constantly see people who are troubled. who see the everlasting devastation of grief, pain, and the disparities of people in situations that they cant change, it can be very taxing and wearing on even the most seasoned professional person, but do we actually communicate well to the patient that they have rights? In the article, we see that so many patients are so desperate to receive care that they Instantly Just â€Å"sign papers† so that the can see the psychologist.If a patient Is that esperate, how do we know that mental health professionals are performing to their maximum standards of Informing the patient about their care standards and things like who has the appropriate access to their medical information? We, as counseling psychology graduate students and professionals alike, have a strong moral and ethical responsibility to ourselves, our colleagues. and our clients to make sure that we provide appropriate documentation, informing the patients clearly of their rights and responsibilities, so that we do not potentially negatively affect the lives of other eople.In the article by Martindale, Chambers, and Thompson, In the four themes that emerge, â€Å"being referred; the participant's feelings, mental health difficulties, and their Impact; relationships with workers and carers; and autonomy (Martindale et al, p. 355)†, we see that many clients have concerns about continuing care. I think the most difficult and problematic Issue to handle there Is the patient's mental health and stability. In chapter 5 of the textbook, the ACA Code of Ethics, Section 8. 5. on informed consent states: â€Å"Responsibility to Clients.When counseling minor clients or adult clients who lack the capacity to give voluntary, Informed consent, counselors protect he confidentiality of information received in the counseling relationship as specified by federal and state laws, written policies, and applicable ethical standards. (Welfel, 2012, p. 142)†. It is the professional responsibility of the provider to be aware that the client has good mental standing to be able to know their rights. However, how dowe know upon first seeing the client that they are In a good mental standing to be completely informed? This puts providers in a tough situation.What happens to the clients they counsel who never k now of their consent rights and their confidentiality? How can we test for that if it we have no idea if the client is being honest with us? How do we know the frequency of occurrence? How do we know It Is not happening all the time? That Is why It is absolutely imperative to have open and t Of2 nonest communlcatlons wlt n tne cllent as oTten as posslDle. As graduate students, It is important for us to foster a supportive working relationship with our advisor, so hat we are absolutely sure the client is informed about what comes next in their therapy process.What if clients are too scared to ask how many sessions they have left? What if they are a â€Å"yes† person and can't say no to more or less treatment options? What if they have concerns but are too scared to ask about what is upcoming? I have personally seen a therapist who, after every session, had me fill out a questionnaire about my ability to see things clearly in the session; if I understood what my objectives were , if I understood her clearly, and if there was anything I was ersonally hesitant to share or anything that bothered me about our last session.This was extremely problematic for me because I always answered â€Å"no problems with last session† for fear that I would disappoint my provider or that she would then bring up the issue that I had experienced a problem with. I always felt uncomfortable, but continued to answer the questionnaires and continue care anyway because I needed it. In Martindale, Chambers, and Thompson's article, there are some limitations to the study. Primarily collected data were from mainly white omen.There seemed to be no measure of marginalized communities, under represented populations, or any data from the people who seem to struggle the most: people needing critical care. How would ethnic minorities respond to a provider who may not understand their cultural differences? How do we make sure those people are being informed appropriately? What about m arginalized communities who are in crisis and need care? How do we handle special situations appropriately? What about people who can't consent to appropriate care guidelines?

Sunday, November 10, 2019

Marketing Skin Care Product Essay

Marketing Project Have you ever gone to the store to purchase a skin care product to help prevent acne and make your skin beautiful; all you find are products aimed towards older women stating something to do with wrinkles? I don’t know about you, but I’m too young to even think about wrinkles at this point in my life. I just wanted something to make my skin look and feel good but at the same time help prevent break outs. The solution is â€Å"Glow†. The name says it all. It will give you radiant, clear skin. â€Å"Glow† skin cream is not a need, it’s a want. Therefore, we must stand out above the many other products on the shelves. Our target audience is teenagers through early thirty year old, middle class women who are looking for radiant, clear skin at an affordable price. The best way to market to these women is through the internet and magazines. Glow skin cream is different than other skin creams on the market for many reasons: After just one week of use your skin will look and feel healthier, more radiant, it provides light-weight coverage, hydrates and smoothens skin, visibly reduces redness, conceals flaws, it’s infused with minerals and antioxidants, and has SPF 15 protection all in one bottle. Some beauty products have enough chemicals to clean a toilet! â€Å"Glow† skin cream is all natural and helps your skin to look its best. â€Å"Glow† is targeted to attract teenagers to early thirty-year old females. Let’s face it; teens won’t be purchasing this product on their own; parents will love the cost. The product is affordable enough that they will be  repeat buyers. If ordered online a discount will be given to buyers who purchase more than two at a time. According to the woman we surveyed they were happy with the way the product works as well as the reasonable price. â€Å"Glow† is available for all skin types and nationalities. Different woman require different needs depending on their skin type, their geographic location, and nationality. A woman located in Florida tends to need a product that protects against sun damage, where a woman located in Denver would need something to help with dry skin; â€Å"Glow† has different products featured towards these skin types. Packaging is aimed towards a younger crowd as well; hot pink with gold lettering. It’s attractive and girly; young and fun looking, but also has a touch of elegance. It will stand out on the shelf or online. It won’t be an eye sore, but it will grab your attention as you check out the shelf for a product. Teens these days are on social media sites all throughout the day. When they wake up in the morning they log in to Facebook; as if it’s the morning paper. I would advertise on this site; as well as many others. Twitter and YouTube, just to name a couple are great for targeting a certain market. Each site gives you options on whom you’d like these ads to pop up for based on the users demographics entered when they created their accounts. Google also offers an option similar to this. If a person were to enter in their search certain key words then your ad would be on the side of the page results. You choose the keywords that go along with your ad. For example, if someone were to search: face, cream, or skin care; then our ad for â€Å"Glow† would show up on the side of the search results. The Internet is a great resource to take advantage of for advertising. Most people are on the internet at least one time a day; as long as the ad is catchy, it will get someoneâ⠂¬â„¢s attention. Another great place to advertise to the twenty to thirty year old woman would be magazines, such as Cosmopolitan. For a fee you are able to get product ads located throughout the magazine, I would utilize this option and put a coupon on the ad to get the product at a discounted price. Overall, I believe if we market the product correctly; packaging, prices, and attract the correct consumers â€Å"Glow† will be very successful in the  tough skin cream market. All three of these are key focuses in having a successful product. References [Facebook Advertising]. (n.d.). Retrieved from https://www.facebook.com/advertising/ [Google Advertising]. (n.d.). Retrieved from http://www.google.com/ads/adwords2/ [Twitter Advertising]. (n.d.). Retrieved from https://business.twitter.com/start-advertising [YouTube Advertising]. (n.d.). Retrieved from http://www.youtube.com/yt/advertise/

Friday, November 8, 2019

The Psychology of Attitudes essays

The Psychology of Attitudes essays Attitudes in a psychological context are defined as "the tendency to respond in a certain way toward certain issues, products, objects, or events" (Seamon attitudes impact on how people think. However, as Seamon psychologists studying attitudes are also particularly interested in how The first interest in attitudes occurred in the 1920s. At this point, the interest in psychology was largely confined to experimental techniques, where aspects of psychology were tested and measured. Thurstone used this approach to test people's attitude toward different ethnic groups, with people asked to rate various statements about the Chinese (Jones). This method was essential a survey, with the survey a rating tool for recognizing people's attitudes. While this method identified attitudes, it did nothing to try and explain how attitudes were This focus on how attitudes are formed came later. Zimbardo and Leippe described what they termed an attitude system. This system describes four components that make up an attitude. The first component is cognition, which refers to beliefs, thoughts, or ideas. The second component is affect, which refers to feelings and emotions. The third component is behavioral intentions, which refers to decisions to act in certain ways. The fourth component is the behavior, which refers to the actual actions taken. To explain how these components combine, it is useful to offer an example. Consider the case of a person who has an attitude about saving the rainforests. This attitude would be based on some kind of cognition. For example, the person might think that the rainforests are being destroyed and that future generations will suffer because of this. This attitude would also be likely to involve emotions, such as the person feeling sad about the destruction, or ang...

Tuesday, November 5, 2019

7 Rules for Identifying People by Place Names

7 Rules for Identifying People by Place Names 7 Rules for Identifying People by Place Names 7 Rules for Identifying People by Place Names By Mark Nichol George R. Stewart, if he is remembered today at all, is noted as the writer of Earth Abides, a seminal work in the science fiction subgenre of the postapocalyptic novel. But to some language geeks he is hailed as an onomastician, a scholar of place names. Stewart, in the 1930s, is perhaps best known in the latter role for proposing a schema for how to identify someone according to their place of origin or residence. Journalist and scholar H.L. Mencken was reportedly so impressed with the following distillation that he named them Stewart’s Laws of Municipal Onomastics: 1. Add -n to a place name ending in -a or -ia (Atlantan, Californian). 2. Add -an to a place name ending in -i or sounding like -e (Hawaiian, Baltimorean). 3. Add -ian to a place name ending in -on (Washingtonian). 4. Change -y to -i and add -an to a place name ending in -y (Schenectadian). 5. Add -an to a place name ending in -o (Ohioan). 6. Add -ite or -er to a place name ending in a consonant or a silent -e (New Englander, Seattleite). 7. Delete -s and add -tan to a place name ending in -polis (Annapolitan, for Annapolis). That’s an impressive and helpful set of rules. Unfortunately, many people didn’t get the memo, so we find the rules widely broken. For example, someone from Florida is a Floridian, not a Floridan, and one writes of San Franciscans, not San Franciscoans. Parisians breaks the rules (it should be Parisite ouch or Pariser), as does Chinese (Stewart’s rule dictates Chinan). Then there are classical affectations like Cantabrigian (Cambridge), Novocastrian (Newcastle, in Australia), and Oxonian (Oxford); more or less well-known foreign language alterations such as Flemish (Flanders), Madrileno (Madrid), and Muscovite (Moscow); and references some famous, others obscure based on state nicknames, think â€Å"Bay Stater† (Massachusetts), Hoosier (Indiana), and Nutmegger (Connecticut). Thus, like many other attempts at codifying human behavior or custom, Stewart’s laws are breached as often as they are observed, but they’re still a useful guideline. Ultimately, though, let your fingers do the walking through a dictionary, geographical dictionary, atlas, or other resource. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Punctuating â€Å"So† at the Beginning of a Sentence50 Idioms About Meat and Dairy ProductsHow to Send Tactful Emails from a Technical Support Desk

Sunday, November 3, 2019

Global Executive attributes Essay Example | Topics and Well Written Essays - 750 words

Global Executive attributes - Essay Example He has risen to the top position by hard work. He has been successful as he has a clear vision of what it takes to make a company profitable. He is tough, a task master but at the same time he is quiet and warm. He has in him all the attributes of a global executive. Several attributes contribute to outstanding leadership of a global company. According to Chenault adaptability is one of the traits required to succeed in a rapidly changing environment of a global marketplace. In one of his lectures Chenault (2005) said â€Å"its not the strongest or the most intelligent who survive, but those most adaptive to change. Over the past 10 years, the need for, and focus on, adaptability has accelerated." He further added that it is absolutely necessary to understand different cultures and to have the ability to act quickly in changing circumstances. Apart from these attributes, it is absolutely essential that a global executive or leader acquire the following competencies and skills: foresight, communicativeness, a willingness to encourage colleagues and build effective teams, trustworthiness, dynamism, confidence, leadership qualities, toughness and courage. In addition, a global executive should be humble, modest and must be able to motivate a diverse team. Most importantly he must be able to change himself and also bring about a change in accordance with a given situation. It is needless to say that Chenault has most, if not all, of the attributes that are associated with a global executive. He has served his organization in a wide variety of positions, ranging from director of strategic planning in the Merchandise Services division to president of the Consumer Card division. He has been instrumental in building and restructuring the companys card business. He took on the challenge of streamlining divisions which were not doing well. He integrated four divisions into one business unit, to make the unit

Friday, November 1, 2019

Social Networking Practices and Interactions Essay

Social Networking Practices and Interactions - Essay Example The paper tells that social sites to have a contrast with the real lives that people lead. The likes and interests often posted on social sites are only meant to give people social status but are different from the reality; thus firms will be targeting virtual people who will eventually not consume the products. People fall into various social classes, and the way in which one person lives is not the manner in which the next person will live. But in social media due to the imminent influence, people always strive to fit in certain social classes just to stay in touch with the current trends in the world. For instance, if a new fashion line of designer clothes is released and someone posts a photo wearing that clothes his/her followers will always be influenced by purchasing the same cloth to be at a bar with the current trend. Social media is emerging to be essential in business as it is perceived to be the marketing platform that takes heed of the needs of consumers. The 21st centur y is characterized by massive technological advancements that have led to the emergence of new methods in which people interact. Previously people were limited to telephone calls or at least sending emails and thus was a preserve of a few individuals with the internet connection. Today, virtually every locality inhabited by people has internet signal and thus people are accessing the World Wide Web from anywhere. With a technological improvement in mobile gadgets such as smartphones, tablets, iPads and even microcomputers, many people have gained access to the internet connection. This has revolutionized the modern era of information processing, and dissemination has become almost instant. Online presence in social sites like Facebook, Twitter, Instagram, WhatsApp has been soaring by each day now running into hundreds of million subscribers, thus creating a new niche of consumers for businesses with an online presence.